Customer Experience, Data & Insights
Back to news and events The data governance strategy for retail  read Retailers often claim they’re data-driven, yet most are quietly fighting fires caused by weak data foundations. Duplicated customer records, mismatched product attributes across systems,...
Customer Experience, Data & Insights
Back to news and events Customer data platforms: a comparison  read A customer data platform (CDP) collects customer data from multiple sources to create a unified customer profile. It centralizes information from websites, mobile apps, CRM systems, and point-of-sale...
Customer Experience, Data & Insights
Back to news and events Using AI to enhance experimentation in digital commerce  read AI is not a tool for the future; it’s a tool for now. In a short space of time, AI has become a vital part of the CRO toolkit, with teams adopting that mindset. That said, AI isn’t...
Data & Insights, Technology
Back to news and events Protecting customer privacy in the AI era  read Generative AI unlocks enormous value for brands and retailers, but it also raises very real privacy and data security risks. To unlock hyper-personalization, accelerate content production, and...
Customer Experience, Data & Insights, Technology
Back to news and events The practical uses of AI in retail  read AI dominates conversations in retail right now. From headlines predicting mass automation to promises of limitless personalization, it’s easy to see why expectations are high. Generative AI alone is...
Data & Insights, Technology
Back to news and events The AI trust paradox in retail: customers want more but lack trust  read While artificial intelligence is reshaping and reimagining what’s possible in retail, it’s also heightening issues around ethics. From hyper-personalization to optimized...