Penfolds take the world by storm, one glass at a time
About Penfolds
Penfolds is one of Australia’s finest winemakers. The heritage-listed brand has been operating for over 175 years, bringing together generations of visionaries and innovators to craft one of the country’s most well-known and respected wines.
Today, Penfolds ships worldwide, catering to the needs of wine connoisseurs around the globe. In 2018, Penfolds partnered with Tryzens Global to launch their first direct-to-consumer (D2C) offering, along with over 20 other wineries from Treasury Wine Estates (TWE).
Services
- NBusiness analysis
- NCustom UX & UI design
- NWebsite development & implementation
- NConversion rate optimization
- NTechnical SEO
- NOn-site delivery, support, & training
Commerce Platform
Results
117%increase in conversion rate
70%of sales driven by online
17%increase in returning customers
Salesforce Commerce Cloud
The Brief
Customers regard the Penfolds brand as a premium and luxury winemaker. The brand had bold ambitions to offer their customers an online experience that paralleled a visit to their cellar door, including memberships, subscriptions, exclusive products, and bespoke services, no matter where customers were located.
With this in mind, their goal was to ensure that their online presence evoked an authentic experience, including everything from the look and feel to site usability.
The Solution
Through an extensive customer-led design discovery, we gained invaluable insights into Penfolds’ customers across different regions and their shopping preferences. These insights drove a complete overhaul of the online experience, including not only the look and feel of the site but also the underlying technology used to power it.
Partnering with the Penfolds team, we rebuilt their website on Salesforce Commerce Cloud, incorporating integrations for membership, bookings, subscriptions, and personalization. We also integrated Salesforce Marketing Cloud, Salesforce Sales Cloud, Tealium, and Omneo to improve the overall user experience.
Key Integrations
“We have seen amazing benefits to launching a direct to consumer offering, which has enabled us to learn more about our customers and also increase our share of wallet as we start to learn what their palettes may enjoy. By working with Tryzens, we have been able to make our ambitions a reality.”
“Our partnership with Tryzens has allowed us to grow on a global scale and continue to innovate to meet the expectations of our discerning customers. Their knowledge of the digital commerce space across the world as well as their approach to customer experience, design and technology has meant that we can innovate with purpose and we’re looking forward to what the future of this partnership holds.”
Site Features
The Results
117%
increase in conversion rate
70%
of sales driven by online
17%
increase in returning customers
More of our work
