Cotton On enriches their customer experience and grows on a global scale in partnership with Tryzens.
About Cotton On
Cotton On Group founder Nigel Austin started Cotton On in 1991 after a trip to the Beckley Market in Geelong armed with a pile of acid wash denim jackets.
Customers loved the jackets, but Nigel left without making a sale.
The next week he had an epiphany; he returned to the market, lowered the price, and the jackets sold out instantly.
Since that day, Cotton On Group has grown to become a global powerhouse with over 1400 stores in 19 countries.
Services
✓ Business analysis
✓ Custom UX & UI design
✓ Website development & implementation
✓ Conversion rate optimisation
✓ Technical SEO
✓ On-site delivery, support and training
Commerce Platform
Salesforce Commerce Cloud
The Brief
Cotton On group were looking for a partner that could monitor, maintain and enhance their digital offering across 8 brands in 7 regions and grow with them while offering industry leading expertise and high implementation standards that would aid them to reach their aspirations to become a global lifestyle leader.
The Solution
Supporting the internal Cotton On team for the delivery of the new CottonOn&Co global eCommerce storefronts, which brought together seven brands in keeping with Cotton On’s new megastore experience, the Tryzens team proved themselves to be an indispensable partner that delivers what they promise, on time and on budget.
The team selected to work alongside Cotton On have excellent technical tsdfand operational knowledge of the ecommerce platform, which means that they can work seamlessly with the Cotton On team to deliver features as part of an overall roadmap, improving time to market for the benefit to customers.
Combined with this expertise, Tryzens’ proprietary analytics platform, TradeState provides the Cotton On team with live monitoring and trade reports that are accessible via mobile devices to keep the team on the pulse of site performance and access insights as to how the sites are operating, for each brand, market and timezone. This technology enables the Cotton On to be proactive in identifying changes that will promote more profitable trade and customer experience.
“Tryzens have worked with us for more than two years to help us architect and implement the right solution at the right time and ensuring that it is sustainable and suitable for our global customer base. With their own international operations and experience they provide a trusted opinion and insight to help shape our roadmap, ensure efficient delivery and monitor ongoing performance to aid fine tuning. The net result is an online presence that we can be immensely proud of.”
Pete Hutchison,
Group Head of Digital, Customer Experience at Cotton On Group
The Results
Tryzens have provided crucial development support that has enabled Cotton On to run their business effectively on a day to day basis and free up resources that can focus on innovative features that center around the customer.
“The partnership has enabled us to significantly accelerate our pace of develop. We now deliver regular enhancements to our customer experience every few weeks with our efforts resulting in our websites receiving numerous industry awards.”
Pete Hutchison,
Group Head of Digital, Customer Experience at Cotton On Group
Site Features
Cotton On & Co Megastore
An entire rebuild of all of our sites worldwide using a more scalable and flexible architecture to improve usability and ongoing efficiency for delivering new features.
Cotton On & Co. Perks
Cotton On’s global rewards system spans across seven brands and rewards customers, no matter what channel they choose to shop on. It was crucial to have a reliable and solid online base for this offering with a worldwide audience to consider from a both functionality and UX standpoint.
Product Personalisation
Product personalisation has been introduced across several brands and almost 100 products which was rolled out quickly to meet rising customer demand and some products have proven to be so popular, that they have sold out within hours of launch.
Click & Collect
Click and collect was an essential implementation to allow customers the flexibility to collect their orders in-store and also allow staff an extra opportunity to interact with customers. Since implementation, feedback has been overwhelmingly positive.
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