Cotton On enriches its customer experience across all channels with Tryzens


About Cotton On

Cotton On Group founder Nigel Austin started Cotton On in 1991 after a trip to the Beckley Market in Geelong armed with a pile of acid wash denim jackets.

Customers loved the jackets, but Nigel left without making a sale.

The next week he had an epiphany; he returned to the market, lowered the price, and the jackets sold out instantly.

Since that day, Cotton On Group has grown to become a global powerhouse with over 1500 stores in 22 countries.


✓  Business analysis
✓  Custom UX & UI design
✓  Dedicated development & implementation team
✓  Tryzens app
✓  International channels
✓  Conversion rate optimisation
  Technical SEO
✓  On-site delivery, support and training

Commerce Platform

Salesforce Commerce Cloud


The Brief


Cotton On group were looking for a partner that could monitor, maintain and enhance their digital offering across 7 brands in 7 regions and grow with them while offering industry leading expertise and high implementation standards that would aid them to reach their aspirations to become a global lifestyle leader.

The Solution


Partnered since 2016, Tryzens have been supporting the internal Cotton On team to deliver better customer experiences. Over the span of our partnership this has included the delivery of a multi-brand megastore, shopping apps, OMS implementation for omnichannel stock visibility and digital optimisation.

The team selected to work alongside Cotton On have excellent technical and operational knowledge of the ecommerce platform, which means that they can work seamlessly with the Cotton On team to deliver features as part of an overall roadmap, improving time to market for the benefit to customers.


“Tryzens have worked with us for many years to help us architect and implement the right solution at the right time and ensuring that it is sustainable and suitable for our global customer base. With their own international operations and experience they provide a trusted opinion and insight to help shape our roadmap, ensure efficient delivery and monitor ongoing performance to aid fine tuning. The net result is an online presence that we can be immensely proud of.” 

Pete Hutchison
Group Head of Digital, Customer Experience at Cotton On Group

The Results

“The partnership has enabled us to significantly accelerate our pace of development. We now deliver regular enhancements to our customer experience every few weeks with our efforts resulting in our websites receiving numerous industry awards.” 

Pete Hutchison
Group Head of Digital, Customer Experience at Cotton On Group

Cotton On launches Tryzens App

Site Features

More of Our Work


Check out some more of our case studies, from internationally renowned clients.

View Case Study
Visit Website
View Case Study