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About us

We're leaders in global branded commerce

Most of our clients are great brands with distinctive businesses and well-defined values. Appearance, experience, and performance all matter for them. They rely on us to engage with their millions of customers and deliver outstanding branded experiences.

We’re specialists in the business of commerce. Our clients want – and we’ve delivered – increased reach, visitors, conversion rates, order values, and checkout speed, both on and offline.

We do this around the world for our clients. We believe there are no limits to ambition, and everyone can be global if they choose to be – it’s a state of mind.

Our positive mindset leads us to say that amazing things are possible when you Look Up.

What makes us different

We believe in partnerships

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Customer partnerships, technology partnerships, employee partnerships; business works better with common goals.

We are professionals

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Digital commerce is a high-skill area where training, expertise, and experience all matter. We take what we do seriously, even though we can have fun doing it.

We see possibilities

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New possibilities in service levels, customer engagement, business results, innovation, technological change, ways of working, and product development. Better is always possible.

Our IP is your IP

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We have been innovating for digital commerce and building solutions for common client problems for many years now. Our investment gives our clients an edge.

We call ourselves

Tryzenauts

Tryzenauts: Collective noun

  1. Pioneers in digital commerce who value knowledge and whose curiosity and skill drive creativity, agility, and performance.
  2. Expert solution providers who think differently; challenging clients and colleagues to reach the best possible outcomes.
  3. A trusted and capable team.
  4. People who look up, rather than down.

Our story

Tryzens is a leading international digital commerce consultancy that takes a holistic approach to understanding and growing your business, no matter how or where your customers choose to buy. Our team of trading specialists, strategists, analysts, and UX and technology experts are passionate about helping you achieve your goals by implementing solutions that optimize performance across all channels.

We have partnered with some of the world’s most successful retailers and brands to augment their teams and provide a complete range of services tailored to the attainment of their goals, helping to scale their businesses and provide compelling and engaging customer experiences.

Our values

Passionate and grounded

We are passionate pioneers of global branded commerce and as a team we uphold five core inter-connected values that get to the essence of who we are and signals our way of working across all of our engagements. 

People first

 

People are at the heart of everything we do.

Outcome aligned

 

We measure our success in the achievements of our clients.

Future-ready

 

Preparing for the challenges and opportunities of tomorrow, today.

Collaboration

 

By working together and leveraging our strengths, we succeed together.

Integrity, transparency
& trust

 

Clear communication and honesty builds lasting partnerships.

As a people business, we nurture talent, transition knowledge, and enjoy our work. We operate with integrity, which underpins trusted long-term partnerships with our clients that deliver the best outcomes year after year.

Our team closely aligns with, and assists, our clients in the attainment of their goals. We work as a wholly collaborative partner and an extension of their own team, helping to bring efficient and innovative solutions to market that drive results and build engaging and rewarding customer experiences.

Tryzenauts of the Year 2024

Each year our team nominates the people that they think live and breathe our values as Tryzenauts. We're proud to present this year's winners.

Asif Jafferali
Asif Jafferali

Head of In-Life Delivery

Australia

Lyubomir Kirilov
Lyubomir Kirilov

Senior Technical Lead

Bulgaria

Bijou Thomas
Bijou Thomas

Senior Technical Architect

India

Matt O’Malley
Matt O’Malley

Principal Solution Consultant

United Kingdom

Our mission

Our mission is to accelerate global branded commerce across all channels, leveraging our expertise, insights, and digital-first principles to deliver compelling experiences that delight and engage your customers.

Our latest award wins

Our team

Andy Burton
Andy Burton

CEO

Gary Barnes
Gary Barnes

Chief Commercial Officer

Matt Briggs
Matt Briggs

GM, CommerceOps

Edd Castledine
Edd Castledine

CFO

Su Dias
Su Dias

GM Juno

Dan Fountain
Dan Fountain

Managing Director, UKI

Leanne Franks
Leanne Franks

Head of UX

James Lutchmaya
James Lutchmaya

Managing Director, ANZ

Kate Maszluch
Kate Maszluch

SVP Marketing

Sarah Neblett-Lindo
Sarah Neblett-Lindo

Chief People Officer

Emil Nenov
Emil Nenov

VP Technology

Sam Paramban
Sam Paramban

General Manager, India

Zhivko Rusev
Zhivko Rusev

SVP Salesforce Practice

Greg Straw
Greg Straw

VP Fuse

Daren Tomey
Daren Tomey

SVP Commercial, USA

Alex Burnham
Alex Burnham

Customer Success & Strategy Manager

Amy Carroll
Amy Carroll

Head of Solution Consulting

Radcliffe Cole
Radcliffe Cole

SVP Solutions & Consulting

Matt Curd
Matt Curd

Head of Project Delivery

Ivan Dimitrov
Ivan Dimitrov

SFCC Practice Lead

Liam Downes
Liam Downes

MD, UKI

Jemma Ferguson
Jemma Ferguson

Head of Client Delivery

Nick Greasley
Nick Greasley

Senior Marketing Manager

Paul Green
Paul Green

VP Sales - Brand

Aimee Hart
Aimee Hart

Principal CX Consultant

Yasmin Moir
Yasmin Moir

Operations Director

Joseph Tan
Joseph Tan

Interim Head of In-Life Client Delivery, UKI

Marc Aronsten
Marc Aronsten

SVP, Commercial

Sophia Brooker
Sophia Brooker

Global Operations Director

Simone Busch
Simone Busch

Client Strategy & Success Director

Jason Farrugia
Jason Farrugia

Head of BA & Solution Delivery

Asif Jafferali
Asif Jafferali

Head of In-Life Client Delivery, ANZ

James Lutchmaya
James Lutchmaya

Managing Director, ANZ

Lakshmi Menon
Lakshmi Menon

Salesforce Practice Lead

Vijay Muthuraman
Vijay Muthuraman

Solution Architect

Sam Paramban
Sam Paramban

General Manager, India

Elaina Pittas
Elaina Pittas

Senior Marketing Manager

John Preston
John Preston

Principal Strategy Consultant

Arjun Ramakrishnan
Arjun Ramakrishnan

Live Operations Manager

David Reeves
David Reeves

Delivery Director

Andy Burton
Andy Burton

CEO

Edd Castledine
Edd Castledine

CFO

Bernie Segal
Bernie Segal

Non-Executive Chairman

Guy Davies
Guy Davies

Non-Executive Director

Ed Minton
Ed Minton

Non-Executive Director

Jess Ledger
Jess Ledger

Non-Executive Director

We lead by example, not words

Digital commerce involves some of the most complex and sensitive data transactions in the market today, involving personal data, payment card information and the like. That’s why we believe it’s essential that we as a business commit to uphold the same standards as our clients, and are careful to invest in and remain certified and compliant for quality, security and Payment Card Industry (PCI) standards.

PCI DSS Compliant

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With the continued growth of cyber attacks, it has never been more important to protect your customers' sensitive data. As a certified PCI DSS Service Provider, you can be assured that you customers' payment card information as well as your brand reputation is in safe hands.

QMS ISO 27001

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ISO 27001 is the industry standard for the strong governance and management of information security. Assessed by independent, external auditors our ISO 27001 certification means you can be confident that the handling of any secure information is controlled, regulated and in compliance with ISO’s strict management standards.

ISO 9001

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ISO 9001 is the international standard for quality management systems. It is deisgned to help organisations ensure that they meet the needs of customers and other stakeholder by having the framework in place to ensure consistent quality.

WCAG 2

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Web accessibility is a key part of every online journey and having a clear framework is essential. We work within WCAG2 accessibility guidelines to ensure that this important hygiene factor is taken care of for you.