Sweaty Betty creates a leading customer experience with Tryzens
About Sweaty Betty
Founded in 1998 by Tamara Hill-Norton, Sweaty Betty has been shaking up the activewear market for 25 years and has opened over 60 stores globally, from London all the way to San Francisco.
Sweaty Betty stand and run for both performance and style and their community agrees with a pair of their signature power leggings being bought every 60 seconds.
Designed by women for women, their goal is to make you feel powerful and amazing from studio to street with the best fit and fabric.
Services
✓ Composable Storefront
✓ Business analysis
✓ Custom UX & UI design
✓ Website development & implementation
✓ Conversion rate optimisation
✓ Technical SEO
✓ On-site delivery, support and training
Commerce Platform
Salesforce Commerce Cloud
Results
40% increase in page speed
142% increase in mobile transactions
37% increase in conversion rate
The Brief
Sweaty Betty have a strong brand presence and culture in the market, and were looking for a partner to implement an online experience that could parallel the one that was offered in-store.
It was also significantly important to implement a platform that would allow them to grow unimpeded on a global scale and add a new geographies in a matter of weeks to meet global customer demand.
In addition, they wanted an intuitive user experience that would be available and functional no matter where or how their customers choose to shop and build customer loyalty by creating a rich online brand experience.
The Solution
Salesforce Commerce Cloud was selected by Sweaty Betty in 2017 because of the responsive framework, rich merchandising, content creation and global expansion abilities, which would work to underpin their ambitious growth plans.
The digital offering works to create a harmonious experience for the customer and encompasses the full Sweaty Betty brand experience. Since launch, Tryzens have been their digital partner, driving innovation and supporting their growth.
To keep up with the changing technology landscape and customer expectations, in 2022 Sweaty betty made the move to Composable Storefront leveraging Tryzens’ accelerator.
“When you know that your site is being taken care of even while you sleep, it lifts the burden from our team & allows them to focus on what matters most – the customer.
That’s exactly what Tryzens have done for us by proving time and again that they have a robust, speedy & proactive approach to support our growth, they are a partner that we trust to make the right decisions and go the extra mile.”
Alexandra Dinsdale,
Head of Product at Sweaty Betty
The Results
“We are really pleased with the speed of our transition into Composable Storefront with Tryzens and have already seen great results on a number of key metrics.
We’ve seen a 40% improvement on page speed and through real-time performance monitoring can track errors and more transparency across conversion funnel KPIs.”
Alexandra Dinsdale,
Head of Digital Product
Sweaty Betty achieve ultimate flexibility with composable commerce.
Site Features
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