Sweaty Betty creates a leading customer experience with Tryzens.
About Sweaty Betty
Founded in 1998 by Tamara Hill-Norton, Sweaty Betty has been shaking up the activewear market for 20 years and has opened over 60 stores globally, from London all the way to San Francisco.
Designed by women for women, their goal is to make you feel powerful and amazing from studio to street with the best fit and fabric.
Services
✓ Composable Storefront
✓ Business analysis
✓ Custom UX & UI design
✓ Website development & implementation
✓ Conversion rate optimisation
✓ Technical SEO
✓ On-site delivery, support and training
Commerce Platform
Salesforce Commerce Cloud
Results
40% increase in page speed
142% increase in mobile transactions
37% increase in conversion rate
The Brief
Sweaty Betty have a strong brand presence and culture in the market, and were looking for a partner to implement an online experience that could parallel the one that was offered in-store.
It was also significantly important to implement a platform that would allow them to grow unimpeded on a global scale and add a new geography in a matter of weeks to meet global customer demand.
In addition, they wanted an intuitive user experience that would be available and functional no matter where or how their customers choose to shop and build customer loyalty by building a rich online brand experience.
The Solution
Salesforce commerce cloud was selected by Sweaty Betty because of the responsive framework, rich merchandising, content creation and global expansion abilities, which would work to underpin their ambitious growth plans.
The digital offering works to create a harmonious experience for the customer and encompass the full Sweaty Betty brand experience with highly detailed, editorial product pages that bring education to the forefront with detailed information on fabrics and care as well as a strong emphasis on social proof with ratings & reviews.
The new site reflects Sweaty Betty’s confident passion and their clear understanding of their core demographic enabling them to ride the wave of growth more seamlessly.
“We are really pleased with the speed of our transition into Composable Storefront with Tryzens and have already seen great results on a number of key metrics. We’ve seen improved performance on page load time (-40%) and through real-time performance monitoring can track errors and more transparency across conversion funnel KPIs.“
Alexandra Dinsdale,
Head of Product at Sweaty Betty
The Results
“When you know that your site is being taken care of even while you sleep, it lifts the burden from our team & allows them to focus on what matters most – the customer. That’s exactly what Tryzens have done for us by proving time and again that they have a robust, speedy & proactive approach to support our growth, they are a partner that we trust to make the right decisions and go the extra mile.”
Alexandra Dinsdale,
Head of Digital Product
Site Features
Composable Storefront
Tryzens transitioned Sweaty Betty to their new architecture in just 16 weeks. The mobile-focused UX, smoother interactions and more relevant content, has increased new customer conversion and engagement.
AI driven predictive search
By leveraging the power of artificial intelligence, customers are able to easily locate products and remove the frustration that comes with dead-end searches.
Editorial Product Pages
Sweaty Betty’s product pages have been designed with their customers in mind, featuring rich product imagery & videos, technical garment information as well as customer ratings and reviews to pave the path to purchase.
Wellness blog and class bookings
To encourage a sense of community amongst their loyal customers, Sweaty Betty have a range of workout and fitness classes to learn more about and book through their online offering. In addition, there are workout videos, wellness tips and tricks available to provide rich and relevant content.
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