Sweaty Betty creates a leading customer experience with Tryzens
About Sweaty Betty
Founded in 1998 by Tamara Hill-Norton, Sweaty Betty has been shaking up the activewear market for 26 years. With over 60 stores, spanning from London and Munich to San Francisco and Hong Kong, they have established a global presence.
Sweaty Betty champions both performance and style, a commitment echoed by their community. Every 60 seconds a pair of their signature power leggings are bought.
Designed by women for women, their goal is to make you feel powerful and amazing, from the studio to the street, with the best fit and fabric.
Services
- NComposable Storefront
- NBusiness analysis
- NCustom UX & UI design
- NWebsite development & implementation
- NConversion rate optimization
- NTechnical SEO
- NOn-site delivery, support, & training
Commerce platform
Results
40%increase in page speed
142%increase in mobile transactions
37%increase in conversion rate
Salesforce Commerce Cloud
The Brief
Sweaty Betty has a strong brand presence and culture in the market and were looking for a partner to implement an online experience that could parallel the one that was offered in-store.
It was also significantly important to implement a platform that would allow them to grow unimpeded on a global scale and add new geographies in a matter of weeks to meet global customer demand.
In addition, they wanted an intuitive user experience that would be available and functional no matter where or how their customers choose to shop, while building customer loyalty by creating a rich online brand experience.
The Solution
In 2017, Sweaty Betty selected Salesforce Commerce Cloud because of its responsive framework, rich merchandising, content creation, and global expansion abilities – key capabilities that would support their ambitious growth plans.
The digital offering works to create a harmonious experience for the customer and encompasses the full Sweaty Betty brand experience. Since launch, Tryzens Global has been their digital partner, driving innovation and supporting their growth.
To keep up with the changing technology landscape and customer expectations, in 2022, Sweaty Betty made the move to Salesforce Composable Storefront, leveraging our accelerator.
Key Integrations
“When you know that your site is being taken care of even while you sleep, it lifts the burden from our team & allows them to focus on what matters most – the customer.
That’s exactly what Tryzens have done for us by proving time and again that they have a robust, speedy & proactive approach to support our growth, they are a partner that we trust to make the right decisions and go the extra mile.”
“We are really pleased with the speed of our transition into Composable Storefront with Tryzens and have already seen great results on a number of key metrics.
We’ve seen a 40% improvement on page speed and through real-time performance monitoring can track errors and more transparency across conversion funnel KPIs.”
Site Features
Sweaty Betty achieves ultimate flexibility with composable commerce
The Results
40%
increase in page speed
142%
increase in mobile transactions
37%
increase in conversion rate
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