Orlebar Brown

Delivering a world-first solution

About Orlebar Brown

Since 2007, Orlebar Brown has reinvented holiday style for men. Its classic Bulldog shorts are the original ‘shorts you can swim in’.

Orlebar Brown has everything you need to Holiday Better in style – from swim shorts and shirts to trousers, polos, shorts, footwear, and more.

Today, Orlebar Brown is a global brand with over 40 direct stores and a presence in more than 250 premium locations worldwide, from London, Paris, and New York to Ibiza, St. Tropez, and Sydney. It has been part of Chanel since 2018.

Services

Digital transformation

Solutions consulting

International channels

Dedicated development team

On-site delivery, support, & training

CommerceOps

Conversion rate optimization

Decrease in cost of ownership

30-40%

Increase in basket-to-checkout rate

66%

Of sales made internationally

70%

The Challenge

As customer expectations around personalization and convenience evolve, Orlebar Brown recognized the need to reimagine its digital ecosystem and retail experience.

The goal was to put the customer at the heart of every interaction, both online and in-store, by creating a unified customer view.

Orlebar Brown partnered with long-term digital commerce partner Tryzens Global to lead this transformation. The focus was on streamlining systems, enhancing omnichannel capabilities, and positioning the brand for future growth with technology that could scale.

Tryzens have worked with us for many years to help us architect and implement the right solution at the right time and ensure that it is sustainable and suitable for our global customer base.

We set out with an ambitious vision: to deliver world-class excellence across both our retail and online experience for our customers. With their Tryzens’ international operations and deep understanding of customer expectations, they brought trusted insight to shape our roadmap, ensured efficient delivery, and continuously monitored performance to fine-tune every detail. The result is a seamless and elevated experience that we can be truly proud of.

Jamie De Cesare, Chief Technology Officer at Orlebar Brown

The Solution

To meet its ambitious digital transformation goals, Orlebar Brown replatformed to Shopify for digital commerce and POS, and integrated OneStock for advanced order management system capabilities.

This technology stack was designed to give customers a consistent, frictionless experience across all touchpoints.

We tailored the solution to optimize performance, scalability, and experience. By centralizing customer data and inventory insights, Orlebar Brown now has the tools to deepen relationships and deliver more relevant, timely experiences.

This marked a significant project for Orlebar Brown and Shopify, marking the world’s first implementation of Shopify’s multi-entity and multi-currency payout functionality with Markets POS.

Key integrations

Our partnership with Tryzens Global has been instrumental in driving our ambitious digital transformation. By transforming our tech stack, we can now offer our customers a smoother, more personalized experience whether they’re shopping online or in-store.

Tryzens’ expertise in digital commerce has allowed us to implement cutting-edge solutions that support our growth and improve the way we manage our global operations.

Jamie De Cesare, Chief Technology Officer at Orlebar Brown

The Results

Orlebar Brown’s transformation has set a new benchmark in luxury omnichannel retail, delivering a truly customer-first experience.

The implementation of a modern, streamlined tech architecture has significantly improved operational efficiency. The internal team can now focus on innovation and long-term growth initiatives, rather than managing technical debt.

Through Shopify’s app ecosystem, Orlebar Brown has reduced reliance on custom development, resulting in measurable cost savings and faster time-to-market for new features.

Global inventory is now optimized through a unified OMS, enabling better stock utilization, fewer missed sales, and improved profitability. Customers benefit from real-time availability across all stores and warehouses, helping reduce shipping delays and minimize environmental impact.

The new solution has unlocked a single customer view, allowing store associates to deliver highly personalized service and driving more meaningful engagement at every touchpoint.

Decrease in cost of ownership