Zimmermann set to deliver on both style and substance
A truly iconic Australian brand, ZIMMERMANN delivers sophisticated femininity, a passion for detail and a love of colour and print through its luxury apparel offerings.
The brands optimistic, feminine and consistently desirable collections across its ready-to-wear and resort collections have propelled it to greater global appeal and international expansion with showrooms in Sydney, New York and Paris.
With each new collection release, ZIMMERMANN strives to create bespoke guest experiences both in-person and online for the fashion elite.
✓ Business analysis
✓ Custom UX & UI design
✓ Website development & implementation
✓ Conversion rate optimisation
✓ Technical SEO
✓ On-site delivery, support and training
70% increase on mobile
37% increase in conversion rate
58% increase in international transactions
ZIMMERMANN sought a partner that could support their current site and help them upgrade their legacy platform, being one of the first brands in Australia to transition from Magento 1 to Magento 2.
Seeing the platform upgrade as an opportunity enhance the overall online guest experience to be more in-line with their bespoke store offering, ZIMMERMANN set out with ambitious initiatives to create a more editorial experience for their guests with rich content pages and offerings.
This experience would have to translate across borders to their multi-currency international sites (AU, US, EU and GB) and be replicable with continued international expansion.
The re-build of the ZIMMERMANN website allowed the team at Tryzens to create a secure, scalable solution with a mobile-first approach that would be able to adapt to changing needs with the brands continued international growth.
A fluid responsive solution for desktop, tablet and mobile and the implementation of custom site navigation made it easier for guests to shop and discover new collections across channels in a way that reflects the premium, editorial experience that fans of the brand have come to expect.
“We were looking for a partner with the expertise to not only support our current live ops capabilities, but who could also grow with us as we transitioned onto a new platform and continued our international expansion. Tryzens global presence and ability to customise our site to fit our needs were key reasons we chose to work with them and the results have been outstanding. Our guests are now treated to a more immersive, interactive and personalised digital experience that is a true reflection of our brand values.”
Global Head of Digital at ZIMMERMANN
“Tryzens got up to speed quickly and we are confident that their support team can manage any issue. They have become an extension of our team as we continue to evolve our digital landscape into a seamless customer experience.”
Global Head of Digital at ZIMMERMANN
Site Features Going global
To streamline the shopping and checkout experience for international guests, ZIMMERMANN took a multi-site approach with individual sites for US, UK, EU and Asian markets and integrated Avalara to automatically calculate taxes & duties.
Virtual style consultations
Upgrades to enhance the online shopping experience with personalised recommendations included the implementation of Zendesk with the ability to live chat with a guest services representative for virtual style consultations across time zones.
Live stock levels
In order to provide guests with the most accurate picture of item availability it was important to create a connection between platform and ZIMMERMANNs back-end system AP21 – a uniquely designed fashion, clothing and footwear software – to ease the burden of stock and inventory tracking across channels.
Rich content – Z.IMMERSE
Providing both information and inspiration, the new brand blog Z.IMMERSE powered by Tumblr and the Magento CMS features bespoke apparel and lifestyle imagery and videos hosted on Vimeo that capture the colorful and feminine essence of the brand.
Personalisation is the key to fostering customer relationships and driving long-term loyalty, and ZIMMERMANN was able to enhance and segment their communication strategies using a standalone ESP marketing suite. This omnichannel customer engagement platform paves the way for one-to-one customer communications, personalised recommendations, and marketing automation.
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