Life Style Sports
Optimizing performance and peak readiness
About Life Style Sports
Life Style Sports is one of Ireland’s leading sports retailers with stores in 40 locations across the country as well as an ecommerce website that serves three markets: Ireland, the UK, and wider Europe.
Based in Dublin, the omnichannel retailer has been in business for over 40 years and has built a reputation as the destination for sports performance and style, offering its customers over 25 brands, from global names like Nike and Adidas to local Irish labels such as 4TH ARQ and Gym+Coffee. LSS is also the official retail partner of Munster Rugby.
Services
CommerceOps
Peak trade readiness review
Peak readiness support
Business analysis
Website development & implementation
On-site delivery, support, & training
Continuous integration & development
CRM optimization
Increase in online customers
14%
Increase in ecommerce revenue
29%
Increase in online purchases
18%
The Brief
Life Style Sports was looking for a digital commerce partner that could help align their ecommerce strategy with their long-term growth objectives. With peak season a crucial period in the retail calendar, it was critical to ensure stability and optimal site performance in the lead-up to peak.
They needed support in understanding their direction of travel, preparing for peak effectively, and implementing measures that would provide peace of mind during this high-traffic period.
Roadmapping needed to be conducted with a sharp focus on maximizing ROI, with key goals of enhancing site performance, streamlining operations, and optimizing the overall customer experience to drive conversions and revenue growth.
The Solution
To lay the foundations, Tryzens worked with Life Style Sports to understand their business priorities and long-term strategy. This allowed us to build out a roadmap with recommended technical solutions that aligned with the goals to deliver maximum value for future growth.
Peak readiness and optimization
To lay the foundations, Tryzens worked with Life Style Sports to understand their business priorities and long-term strategy. This allowed us to build out a roadmap with recommended technical solutions that aligned with the goals to deliver maximum value for future growth.
CommerceOps implementation
To provide additional stability to its website, especially during peak periods, Life Style Sports adopted our leading CommerceOps solution. This includes proactive monitoring and support that helps prevent disruptions, including cyberattacks, by identifying and rejecting fraudulent attempts before they can impact operations.
Payment optimization for mobile
With the majority of Life Style Sports’ traffic coming from mobile, optimizing the mobile checkout experience was a key priority. We integrated Google Pay into the checkout process, expanding the retailer’s payment options alongside Apple Pay and PayPal, helping to boost conversion rates.
It’s been a game changer to have a set of eyes constantly on our site, especially during sale periods. The service has been instrumental in building a roadmap to optimize performance and improve customer experience.
But that’s not all – the team were quick to respond and block and prevent bot attacks, safeguarding our systems and our customers. It’s clear that this service has become an indispensable asset to our business, providing peace of mind and driving tangible results.
Mark Carter, Finance and IT Director, Life Style Sports
Key Integrations
The Results
Life Style Sports saw key improvements in both operational stability and customer experience. Some of the results included:
Increased site stability during peak season, ensuring a better shopping experience even under high traffic volumes. Online customers increased by 14% during peak season compared to the previous year. This led to a 29% boost in ecommerce revenue during the same period.
Stronger cybersecurity with the successful blocking of fraudulent activity through continuous CommerceOps monitoring. It also provides ongoing system health checks to ensure long-term platform resilience and security.
Increase in online customers
14%
Increase in ecommerce revenue
29%
Increase in online purchases
18%
I’m thrilled with the results of our CommerceOps trial. Knowing the site was being actively monitored, especially during our sale, brought us peace of mind. It not only pinpointed some opportunities to enhance our site speed performance, but also proactively identified and blocked a bot attack during a crucial period. It’s been a game-changer for our online business.
Mark Carter, Finance and IT Director, Life Style Sports
See more work
