For over 20 years, Tryzens Global has helped the world’s leading brands navigate the complexities of digital commerce, adapting to an ever-changing landscape with agility and vision.

Today, we’re sharing a significant milestone in our own story: two leadership appointments that will shape the next chapter of Tryzens Global.

Celebrating 12 years of Andy Burton’s leadership as CEO

Under Andy’s guidance as CEO, Tryzens expanded across continents, set new standards in customer experience and built a people-first culture that defines who we are. His tenure has been marked by a relentless commitment to client success and an uncanny ability to see where the industry is heading ahead of time.

Welcoming Phil Hoggarth as Tryzens Global’s new CEO

To lead us into this next chapter, we’re delighted to welcome Phil Hoggarth to Tryzens as the next CEO.

Phil joins Tryzens with experience of leading customer centric businesses through periods of significant growth and his commitment to people and innovation will enable Tryzens to scale even faster.

Phil’s previous roles include CEO Communisis Group (private equity backed), Managing Director of Divisional Trading at Capita and SVP of Sales and Client Management EMEA at Convergys and Stream.

In true Tryzens’ fashion, this transition is built on continuity. Following a smooth three-month handover period, the role of Tryzens’ Chief Executive Officer transitioned from Andy Burton to Phil Hoggarth on 18 May 2026.

Andy continues as Executive Director, increasing his time to collaborate with clients and deliver high-performing, ecommerce experiences for ambitious brands.

Welcoming Jodi Irving as Tryzens Global’s new COO

At the same time, we’ve strengthened our operational capability with the appointment of Jodi Irving as Chief Operating Officer.

Jodi brings experience of delivering performance improvements at digital agencies and retailers in Australia, New Zealand and Singapore. Jodi’s previous roles include Group Chief Operating Officer at Overdose Digital and General Manager, Spotlight Retail Group.

As a leader, Jodi builds high-performing teams by focusing on skills development, career progression and continuous growth.

Looking ahead

We’re entering this next chapter with more ambition, energy and confidence than ever.

Andy, Phil and Jodi commented:

“It’s been a great privilege to serve as Tryzens’ CEO over the last 12 years leading our teams help fabulous clients and brands achieve their ecommerce ambitions. I’m delighted to welcome both Phil and Jodi to Tryzens at this pivotal time to lead our business and operations and I’m excited for the next chapter.”

Andy Burton,
Executive Director of Tryzens Global

“Digital commerce is no longer just a channel. It’s the heartbeat of how the world’s best brands connect with their customers. Tryzens sits at the centre of this opportunity, with the talent, the expertise and the client relationships to help shape what comes next. I’m excited to lead our team on this journey as we embrace new experiences and technologies.”

Phil Hoggarth,
CEO of Tryzens Global

“The future of commerce belongs to brands that can act on data in real time, not just collect it. AI gives us the tools to close that gap between what customers want and what brands can deliver. I am thrilled to be helping our clients move at this speed and create growth, skills and career opportunities for our people.”

Jodi Irving,
COO of Tryzens Global

Bernie Segal, Non-Executive Chair of Tryzens Global, commented:

“We are excited to welcome Phil Hoggarth as Tryzens’ new Chief Executive Officer and equally thrilled that Andy Burton will continue with his strategic counsel as an Executive Director, partnering with clients to deliver high-performance, ecommerce results. With Jodi Irving joining us as Chief Operating Officer, our expanded leadership team has the right blend of commercial vision and operational rigor to deliver even higher levels of value for clients and accelerate our innovations and growth.”

Bernie Segal,
Non-Executive Chair of Tryzens Global

The best of Tryzens is ahead of us. We’re certain of it.