Priceline Pharmacy integrates OnePass to enhance its customer experience

The CX Series on Personalization versus Expectation

Tryzens Global is proud to announce its support in helping Priceline integrate OnePass, the paid membership program that brings added value and benefits to brands. Priceline is the latest participating brand, joining six leading Australian retailers including Kmart, Target, Catch, Bunnings Warehouse, Officeworks, and InstantScripts.

“Wesfarmers Health is undertaking a progressive digital transformation project – our largest ecommerce redevelopment to date – with the aim of enhancing our online user journey and offering our valued customers a more personalized and connected digital experience,” said Kirsty MacCulloch, General Manager of Digital & Data at Wesfarmers Health. “The implementation of OnePass is a key part of this, which will help further enhance our program.”

This milestone is the latest in the partnership between Priceline Pharmacy and Tryzens Global and part of the company’s current phase of digital transformation. Tryzens Global recently carried out a major re-platforming project, consolidating its commerce capabilities into a single, comprehensive platform on SAP Commerce. This is helping to deliver a smoother, more connected shopping journey and offer greater delivery choices to its customers.

“We selected Tryzens Global as our partner because of their wealth of experience in leading digital retail success both at the national and global level,” added MacCulloch. “Collectively, we have started an exciting journey with many incredible milestones already achieved by our teams. And there is more to be conquered together as we roll out our future-focused digital initiatives.”

The integration of OnePass extends the benefits of Priceline Pharmacy’s program, Sister Club. With more than 8 million members, the Sister Club is one of the largest health and beauty loyalty programs in Australia.

OnePass provides members with additional benefits and convenience when shopping with Wesfarmers retail businesses. Sister Club tier members who link with OnePass get bonus points, receiving 2 Sister Club points per $1 spent on eligible orders. They also benefit from free delivery on selected products and 365-day change of mind returns. Customers can register for a free 30-day trial with OnePass and link it to their Priceline Sister Club account.

“Priceline Pharmacy is Australia’s iconic health, beauty, and wellness retailer with a long-standing history of success both in the community and the wider retail industry,” said Andy Burton, CEO of Tryzens Global. “Their commitment to drive positive change and growth is unparalleled and it gives me great joy that Tryzens Global is helping to plan and deliver their digital transformation. The implementation of OnePass is poised to elevate its already outstanding customer loyalty program to new heights, enriching the shopping journey for millions of customers as well as bringing them a broad array of new benefits.”


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