Host | Kate Maszluch, SVP Marketing at Tryzens Global 

Guest | Tammy Kelly, Director of Sales and Client Success at Tryzens Global 

In this video, Kate sits down with Tammy to explore the complexities and opportunities within the US market. 

With extensive experience in customer success and retail, Tammy offers a valuable perspective on current trends and challenges. 

Key points discussed include: 

Economic pressures: Tammy highlights how inflation and economic uncertainty are affecting consumer behavior and retail strategies. Consumers are more selective about their spending, leading to a focus on maximizing the value from existing technology and resources. 

Innovation versus optimization: While new technologies and innovations like AI and headless commerce are popular, it’s important to optimize current systems and understand what your consumers truly need before investing in new solutions. 

Consumer behavior: Tammy shares her personal insights into how consumers are adjusting their spending habits, emphasizing the need for retailers to adapt their strategies to meet these evolving expectations. 

Strategic audits: To succeed in the competitive US market, Tammy recommends conducting audits to evaluate site performance, customer experience, and technology use. Incremental improvements and focusing on core customer needs can drive significant results without major investments.

By balancing innovation with practical, customer-focused strategies, brands and retailers will be better positioned to thrive in the dynamic US market. 

Looking to expand into new markets or need help navigating the US market? Get in touch with us.