On the journey of optimization, many brands and retailers get lost. Their CRO roadmaps, limited to AB testing, are leading them down cul-de-sacs.  

This narrow focus prevents them from discovering fundamental issues and uncovering deeper insights into the user experience and customer behavior. 

To put simply, limiting your CRO scope to testing is like using a city map to navigate a country: you’ll fail to see the broader landscape of insights and behaviors that can be used to empower optimization programs. 

By understanding the broader scope of conversion rate optimization, business can significantly enhance their digital performance. Aneep Hundal is a CRO specialist at Tryzens Global, working with our clients to better optimize their ecommerce websites. 

In this video, Aneep guides us through the misconceptions of CRO and how its limited view can hinder the full potential of CRO strategies. She explores the broader scope of CRO, the role of data analysis, importance of user testing, and how to optimize existing tools to pave a clearer path to enhance website performance. 

To unlock the full potential of CRO, address the underlying customer insights and user behaviors to guide your experimentation process. By doing this, you can create a truly effective CRO strategy that drives meaningful improvements in digital performance. 

Starting your own CRO journey or need help broadening its scope?  

Contact Tryzens Global. Our team of CRO specialists works with you to provide expert insights, innovative strategies, and tailored solutions to optimize your digital performance and drive your business forward.