Host | Kate Maszluch, SVP Marketing at Tryzens Global 

Guests | Dimitar Alourdas, Solutions Consultant & Aimée Hart, CX expert at Tryzens Global 

Creating a central hub for customer data is essential for gaining a holistic view of customer behavior. It powers personalization strategies and drives more informed business decisions. 

Yet unifying customer data, which is often siloed across separate systems and platforms, is difficult to accomplish. 

In this video, we explore the concept of a single customer view, explaining how brands can harness data frameworks to improve their understanding and engagement with customers. 

Tryzens Global CRO specialist Dimitar and CX expert Aimée break down the five-step framework for managing customer data: data collection, unification, segmentation, prediction, and activation.

Dimitar emphasizes the importance of consolidating data from different sources and ensuring it’s structured for actionable insights. Aimée highlights the need for collaboration among stakeholders to align data strategies with business goals. 

The video also covers practical advice on dealing with common challenges, such as fragmented data systems, and the need for a clear measurement framework. Our team highlights the importance of starting small – focusing on quick wins to build momentum while keeping the long-term strategy in sight. 

As businesses work towards understanding their customers and maximizing the value of their data, it’s important to have a flexible, incremental approach to data integration. 

If you’re looking to unify your customer data or struggling with where to start, get in touch with us.