What does your peak season strategy look like?

With the most important period of the trade calendar fast approaching, it’s crucial to start preparing early.

Matt Briggs is SVP of Live Services at Tryzens Global and has almost a decade of experience in ensuring websites remain secure and operational 24/7.

In this video, he outlines the components of effective strategies for peak trade, including:

• The need for optimal performance and security of ecommerce platforms, fending off the significant increase in cyberattacks during peak periods
• Load testing to identify and address potential bottlenecks in the system
• Identify areas for improvement in both frontend and backend code
• Real-time observability to monitor performance and security
• Security measures, such as implementing content security policies and conducting regular penetration tests

Matt emphasizes the importance of business planning, which includes deciding on promotional activities, ensuring stock levels, and determining the optimal launch times for promotions.

These elements are essential to maximizing customer engagement and sales during peak periods.