ZIMMERMANN delivers on both style and substance
About ZIMMERMANN
A truly iconic Australian brand, ZIMMERMANN exudes sophisticated femininity, a passion for detail, and a love of color and print through its luxury apparel offerings.
The brand’s optimistic and consistently desirable collections across its ready-to-wear and resort collections have propelled it to greater global appeal and international expansion with over 60 showrooms across Europe, the Middle East, North America, and Australia.
With each new collection release, ZIMMERMANN creates bespoke client experiences both in-person and online for the fashion fabulous.
Services
- NBusiness analysis
- NCustom UX & UI design
- NWebsite development & implementation
- NConversion rate optimization
- NTechnical SEO
- NOn-site delivery, support, & training
Commerce Platform
Results
70%increase in mobile revenue
37%increase in conversion rate
58%increase in international transctions
Adobe Commerce Cloud
The Brief
ZIMMERMANN sought a digital commerce partner that could upgrade their existing ecommerce platform and support the website, continually implementing conversion rate optimization initiatives.
The high-fashion brand was one of the first in Australia to migrate from Magento 1 to Magento 2, which has since been rebranded as Adobe Commerce.
The platform upgrade created an opportunity to enhance the overall user experience – one that matches the tailored, VIP experience that is provided in-store. To better connect the digital and physical worlds, ZIMMERMANN set out with ambitious initiatives to create a more editorial experience for their guests with rich content pages and offerings.
This elevated online experience would need to translate seamlessly across borders to their multi-currency international sites (Australia, US, UK, and EU) as well as have the scalability to align with continued international expansion.
The Solution
Tryzens Global worked closely with ZIMMERMANN to migrate and rebuild the website, creating a secure, scalable solution. With the majority of traffic coming from mobile, we implemented a mobile-first approach that would adapt to changing client preferences and needs while the brand continued its international growth.
The implementation of a custom site navigation (for desktop, mobile, and tablet) makes it easier for clients to shop and discover new collections across channels in a way that reflects the premium, editorial experience that lovers of the brand have come to expect.
To keep pace with the dynamic fashion industry, Tryzens Global delivered multiple frontend initiatives to give ZIMMERMANN the capabilities to deliver best-in-class client experiences.
These include updated filters and zoom functionality, including further category refinements as well as length, material, and color swatches, letting clients fine-tune their search for a more granular experience.
Collect in-store functionality was implemented as an alternative method of delivery at checkout, giving clients the choice of picking up their items in store rather than waiting for delivery. When a client adds an item to their bag, the website will display whether it’s available at a single store or multiple stores, allowing them to select the store that best suits their needs.
We updated the PDPs to improve product visualization, present clients with the most relevant information at a glance, and ultimately increase the conversion rate. ‘Shop the look’ and ‘you may also like’ features now let clients experience the full journey of recommendations.
Key Integrations
“We were looking for a partner with the expertise to not only support our current LiveOps capabilities, but who could also grow with us as we transitioned onto a new platform and continued our international expansion. Tryzens global presence and ability to customize our site to fit our needs were key reasons we chose to work with them and the results have been outstanding. Our guests are now treated to a more immersive, interactive, and personalized digital experience that is a true reflection of our brand values.”
“Tryzens got up to speed quickly and we are confident that their support team can manage any issue. They have become an extension of our team as we continue to evolve our digital landscape into a seamless customer experience.”
Site Features
The Results
70%
increase in mobile revenue
37%
increase in conversion rate
58%
increase in international transactions
More of our work
