Bringing outdoor innovation to the world with Tryzens.


About Macpac

Founded in 1973 in a Christchurch garage, Macpac has evolved over nearly 50 years to be a global leader in outdoor equipment, apparel and accessories.

With deep roots in New Zealand’s mountaineering community, Macpac designs a range that covers any climate or scenario with a big emphasis on functionality.

Macpac stands for quality, durability, and environmental and social responsibility.

As New Zealand’s original technical outdoor brand, Macpac has always taken inspiration from the uniquely harsh environment in their own backyard, and will always be a Christchurch based business.


✓  Business analysis
✓  Custom UX & UI design
✓  Website development & implementation
✓  Conversion rate optimisation
  Technical SEO
✓  On-site delivery, support and training

Commerce Platform

Salesforce Commerce cloud



20% increase in revenue
12% increase in conversion
5% increase in average order value

The Brief


Macpac were in need of a scalable platform to support international expansion and growth as they were selling $10m+ and struggling to keep up on an outdated open source platform, that had been heavily customised.

They needed an agile and flexible platform that would future proof the business for unimpeded global growth as well as expansion into new product lines as their team continue to innovate.

The Solution


Salesforce Commerce Cloud was selected as the platform to transform Macpac into a global adventure leader.

The website underwent a comprehensive re-design process with the team at Tryzens with a particular emphasis on the unique content and messaging that customers have come to love, which balances the fun and the technical.

With the acquisition of Macpac by Super Retail Group in 2018, it was also announced that Macpac would take over the Rays business to create the Macpac Adventure Hub, the go-to destination for outdoor adventure gear from some of the world’s best brands.

Tryzens was instrumental in creating this new megastore, while maintaining the core value proposition and aesthetic of the original brand. The new site represents a new standard in rich content, accessibility and customer focus that can drive global growth and revenue increases with a frictionless online experience that replicates the one offered in-store.


“Tryzens has built a new level of flexibility into our website, supporting our new loyalty scheme with Air New Zealand and our ability to offer more engaging content that illustrates the adventures our customers can enjoy. This helps our brand to resonate with our target demographic more than ever before. Tryzens have provided a site that is ready for content expansion.” 


Mark Jagger,
GM eCommerce at Macpac


The Results


Macpac now have more flexibility than ever to implement new features, scale without restriction and enrich their brand experience.

“From early discussions with Tryzens, we knew they had a thorough understanding of, and alignment with, the branding goals of Macpac, backed by a team with excellent eCommerce and Salesforce credentials It’s now up to Macpac, still working alongside Tryzens as a partner, to fully take advantage of the platform.”

Mark Jagger,
GM eCommerce at Macpac

Site Features

Macpac Club loyalty integration

This loyalty program has been seamlessly integrated to offer loyal Macpac customers special discounts and offers on product as well as comprehensive account features.


Plan my trip

A handy trip planner which allows customer to input their desired date, destination, activity and number of participants which will then supply a trip planner, local weather warnings, packing list and an outdoor safety guide to make sure you are prepared for your next adventure!



Macpac Adventure Hub

The launch of the Macpac Adventure Hub introduced thousands of products and an extensive catalogue of new brands into the Macpac ecosystem to create an outdoor megastore that stays true to the Macpac brand.


More of Our Work


Check out some more of our case studies, from internationally renowned clients.

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