Bringing outdoor innovation to the world with Tryzens


About Macpac


Founded in 1973 in a Christchurch garage, Macpac has evolved over nearly 50 years to be a global leader in outdoor equipment, apparel and accessories.

With deep roots in New Zealand’s mountaineering community, Macpac designs a range that covers any climate or scenario with a big emphasis on functionality.

Macpac stands for quality, durability, and environmental and social responsibility.

As New Zealand’s original technical outdoor brand, Macpac has always taken inspiration from the uniquely harsh environment in their own backyard, and will always be a Christchurch based business.


  • NBusiness analysis
  • NCustom UX & UI design
  • NWebsite development & implementation
  • NConversion rate optimisation
  • NTechnical SEO
  • NOn-site delivery, support & training

Commerce Platform


20%increase in revenue

12%increase in conversion

5%increase in average order value

SalesForce Commerce Cloud

The Brief

Macpac were in need of a scalable platform to support international expansion and growth as they were selling $10m+ and struggling to keep up on an outdated open source platform, that had been heavily customised.

They needed an agile and flexible platform that would future proof the business for unimpeded global growth as well as expansion into new product lines as their team continue to innovate.

The solution

Salesforce Commerce Cloud was selected as the platform to transform Macpac into a global adventure leader.

The website underwent a comprehensive re-design process with the team at Tryzens with a particular emphasis on the unique content and messaging that customers have come to love, which balances the fun and the technical.

With the acquisition of Macpac by Super Retail Group in 2018, it was also announced that Macpac would take over the Rays business to create the Macpac Adventure Hub, the go-to destination for outdoor adventure gear from some of the world’s best brands.

Tryzens was instrumental in creating this new megastore, while maintaining the core value proposition and aesthetic of the original brand. The new site represents a new standard in rich content, accessibility and customer focus that can drive global growth and revenue increases with a frictionless online experience that replicates the one offered in-store.

Key integrations

“Tryzens has built a new level of flexibility into our website, supporting our new loyalty scheme with Air New Zealand and our ability to offer more engaging content that illustrates the adventures our customers can enjoy. This helps our brand to resonate with our target demographic more than ever before. Tryzens have provided a site that is ready for content expansion.“

Mark Jagger

GM eCommerce, Macpac

“From early discussions with Tryzens, we knew they had a thorough understanding of, and alignment with, the branding goals of Macpac, backed by a team with excellent eCommerce and Salesforce credentials It’s now up to Macpac, still working alongside Tryzens as a partner, to fully take advantage of the platform.“

Mark Jagger

GM eCommerce, Macpac

Site features

The Results

Macpac now have more flexibility than ever to implement new features, scale without restriction and enrich their brand experience.


increase in revenue


increase in conversion


increase in average order value