Bringing outdoor innovation to the world with Tryzens Global

About Macpac

Founded in 1973 in a Christchurch garage, Macpac has evolved over nearly 50 years to be a global leader in outdoor equipment, apparel, and accessories.

With deep roots in New Zealand’s mountaineering community, Macpac designs a range of products that covers any climate or scenario with a big emphasis on functionality.

Macpac stands for quality, durability, and environmental and social responsibility.

As New Zealand’s original technical outdoor brand, Macpac has always taken inspiration from the uniquely harsh environment in their own backyard, and will always be a Christchurch-based business.

Services

NBusiness analysis
NCustom UX & UI design
NWebsite development & implementation
NConversion rate optimization
NTechnical SEO
NOn-site delivery, support, & training

Commerce Platform

Results

20%increase in revenue

12%increase in conversion

5%increase in average order value

Salesforce Commerce Cloud

The Brief

Macpac was in need of a scalable platform to support international expansion and growth. Their revenue was hitting $10m+ yet struggling to keep up with an outdated and open-source platform that had been heavily customized.

They needed an agile and flexible platform that would futureproof the business for unimpeded global growth as well as expansion into new product lines as their team continues to innovate.

The Solution

Salesforce Commerce Cloud was selected as the platform to transform Macpac into a global adventure leader.

Tryzens Global undertook a comprehensive re-design process of the website, with particular emphasis on the unique content and messaging that customers have come to love, which balances the fun and the technical.

Following its acquisition by Super Retail Group (SRG) in 2018, it was announced that Macpac would take over the Rays business, creating the Macpac Adventure Hub, the go-to destination for outdoor adventure gear from some of the world’s best brands.

Tryzens was instrumental in creating this new megastore, while maintaining the core value proposition and aesthetic of the original brand. The new site represents a higher standard in rich content, accessibility, and customer focus that can drive global expansion and revenue growth with a frictionless online experience that replicates the one offered in-store.

Key Integrations

“Tryzens has built a new level of flexibility into our website, supporting our new loyalty scheme with Air New Zealand and our ability to offer more engaging content that illustrates the adventures our customers can enjoy. This helps our brand to resonate with our target demographic more than ever before. Tryzens have provided a site that is ready for content expansion.”

Mark Jagger

GM eCommerce, Macpac

“From early discussions with Tryzens, we knew they had a thorough understanding of, and alignment with, the branding goals of Macpac, backed by a team with excellent ecommerce and Salesforce credentials. It’s now up to Macpac, still working alongside Tryzens as a partner, to fully take advantage of the platform.”

Mark Jagger

GM eCommerce, Macpac

Site Features

Macpac Club loyalty integration

The loyalty program has been seamlessly integrated to offer loyal Macpac customers special discounts and offers on products as well as comprehensive account features.

Plan my trip

A handy trip planner that allows customers to input their desired date, destination, activity, and number of participants, which will then generate a trip planner, local weather warnings, packing list, and an outdoor safety guide to make sure customers are prepared for their next adventure.

Macpac Adventure Hub

The launch of the Macpac Adventure Hub introduced thousands of products and an extensive catalog of new brands into the Macpac ecosystem, creating an outdoor megastore that stays true to the Macpac brand.