Bringing outdoor innovation to the world with Tryzens Global
About Macpac
Founded in 1973 in a Christchurch garage, Macpac has evolved over nearly 50 years to be a global leader in outdoor equipment, apparel, and accessories.
With deep roots in New Zealand’s mountaineering community, Macpac designs a range of products that covers any climate or scenario with a big emphasis on functionality.
Macpac stands for quality, durability, and environmental and social responsibility.
As New Zealand’s original technical outdoor brand, Macpac has always taken inspiration from the uniquely harsh environment in their own backyard, and will always be a Christchurch-based business.
Services
- NBusiness analysis
- NCustom UX & UI design
- NWebsite development & implementation
- NConversion rate optimization
- NTechnical SEO
- NOn-site delivery, support, & training
Commerce Platform
Results
20%increase in revenue
12%increase in conversion
5%increase in average order value
Salesforce Commerce Cloud
The Brief
Macpac was in need of a scalable platform to support international expansion and growth. Their revenue was hitting $10m+ yet struggling to keep up with an outdated and open-source platform that had been heavily customized.
They needed an agile and flexible platform that would futureproof the business for unimpeded global growth as well as expansion into new product lines as their team continues to innovate.
The Solution
Salesforce Commerce Cloud was selected as the platform to transform Macpac into a global adventure leader.
Tryzens Global undertook a comprehensive re-design process of the website, with particular emphasis on the unique content and messaging that customers have come to love, which balances the fun and the technical.
Following its acquisition by Super Retail Group (SRG) in 2018, it was announced that Macpac would take over the Rays business, creating the Macpac Adventure Hub, the go-to destination for outdoor adventure gear from some of the world’s best brands.
Tryzens was instrumental in creating this new megastore, while maintaining the core value proposition and aesthetic of the original brand. The new site represents a higher standard in rich content, accessibility, and customer focus that can drive global expansion and revenue growth with a frictionless online experience that replicates the one offered in-store.
Key Integrations
“Tryzens has built a new level of flexibility into our website, supporting our new loyalty scheme with Air New Zealand and our ability to offer more engaging content that illustrates the adventures our customers can enjoy. This helps our brand to resonate with our target demographic more than ever before. Tryzens have provided a site that is ready for content expansion.”
“From early discussions with Tryzens, we knew they had a thorough understanding of, and alignment with, the branding goals of Macpac, backed by a team with excellent ecommerce and Salesforce credentials. It’s now up to Macpac, still working alongside Tryzens as a partner, to fully take advantage of the platform.”
Site Features
The Results
Macpac now has more flexibility than ever to implement new features, scale without restriction, and enrich the brand experience.
20%
increase in revenue
12%
increase in conversion
5%
increase in average order value
More of our work
