Orveon and Tryzens establish new foundations to create connected customer experiences

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Orveon, a global beauty powerhouse that represents many of the leading prestige brands, has joined forces with international digital commerce specialists and consultants Tryzens to support the brand’s digitalization and modernization.

Established in 2021, Orveon is a collective of leading clean beauty brands: bareMinerals, Buxom, and Laura Mercier. Committed to stark honesty, co-creation and making a sustainable cultural impact and creating the future of face.

Orveon has partnered with Tryzens to support the bareMinerals and Buxom brands since their creation, with growth plans to modernize and attract the younger demographic by creating engaging cross-channel experiences. Orveon chose Tryzens as the right partner based on our extensive experience in takeover projects, multi-national rollouts, insight-enabled growth, optimization planning, and excellent LiveOps reputation for 24/7 proactive support and maintenance.

The partnership was formed to enable a new business that was quickly scaling up, implementing new features using AI, integrating social commerce to enhance customer experience, and providing in-depth analysis to inform strategy and optimize customer engagement and revenue. These milestones feed into a strategic roadmap to revolutionize Orveon’s omnichannel experience.

Tryzens are an international leader in digital commerce and customer experience transformation. We have extensive knowledge and experience in working with global lifestyle brands to deliver a wide range of solutions, making us perfectly placed to assist Orveon in achieving their goals.

“The Tryzens team has been fantastic partners to support our ecommerce business growth. Their deep understanding of the prestige market and thought leadership have allowed us to create an immersive brand experience for our brands. We deeply value their partnership.”

Carney Nir,

Vice President of Global eCommerce & Digital Experience at Orveon 

“What Carney and the team at Orveon have done in forming a new business out of 3 major international brands, while driving a new customer experience across common customer values, and building market share, is nothing short of amazing. They are a truly inspirational and focused team who have doubled down on the digital commerce opportunity.

We have greatly valued the partnership that we have formed in helping Orveon to manage both the process and opportunity of the profound change they have gone through during the last 18 months. We are proud to have played our part to build new capability while maintaining operational stability and assurance across their digital commerce business, enabling the talented Orveon team to focus on driving growth in a dynamic and competitive environment.”

Andy Burton,

CEO at Tryzens

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