Watch: Orlebar Brown’s digital transformation showcase

Listen to Jamie De Cesare, Chief Technology Officer at Orlebar Brown, share his insights on their journey to elevate the brand’s onmichannel experience. 

Customer expectations can evolve as swiftly as the seasons. Brands that keep pace are those that prioritize adaptability, embrace innovation, and place the customer at the heart of every decision.

Orlebar Brown, the globally renowned luxury resortwear brand, is one of these pace setters, who recently embarked on a transformative journey to redefine its digital ecosystem using a customer-first approach leveraging Shopify. 

Digital transformation isn’t just about upgrading technology – it’s about rethinking how technology can best serve both customers and businesses. 

Tryzens Global has partnered with Orlebar Brown for over five years, helping them elevate their omnichannel experience using the technology that best fits them. 

Some of the video’s key insights include:

Customer-centric design: the heart of transformation

“The focus was on the customer experience, ensuring systems are flawless and scalable for growth.”

Tech-backed, not tech-led

“We have a single customer view. If you’re an online customer, we can quickly identify what they what, what they’ve bought in-store and bought online. And we start building very tailored journeys on the site.”

Business benefits

“One of my favorite sayings is: ‘Everything is possible’. Time and time again, we read that something isn’t possible or that there’s a limitation. But there is always someone, somewhere, who has had the idea and might have cracked part of it, if not all of it. The next step is figuring out the missing pieces.”

Looking ahead

Orlebar Brown’s digital transformation is a testament to what’s possible when customer needs and business goals align. By prioritizing seamless experiences and leveraging modern technology, they’ve created a framework that supports both short-term wins and long-term growth.