Tryzens Global is delighted to announce that our long-term client, Orlebar Brown, has made significant strides in enhancing the customer experience across both web and retail platforms.

Founded in 2007 by Adam Brown and acquired by Chanel in 2018, Orlebar Brown has reinvented holiday style for men; their classic Bulldog shorts are the original and best tailored ‘shorts you can swim in’.

Today, Orlebar Brown is a luxury brand that offers everything you need to ‘Holiday Better’ in style – from swim shorts and shirts to trousers, polos, footwear, sunglasses, and more. With almost 50 stores in cities and resorts around the world, ensuring a seamless and elevated customer experience across all channels and retail locations is crucial as the brand continues its expansion.

Orlebar Brown is set to achieve its full potential through a digital transformation in partnership with Shopify and Tryzens Global. This project aims were centered on enhancing customer relationships and providing seamless access to aggregated inventory both online and in-store, optimizing the brand for future growth, and streamlining its digital architecture to enable a single customer view.

As the trusted partner for global branded commerce, Tryzens Global, who have been a partner to Orlebar Brown since 2019, led the project. Tryzens Global supported the transformation with innovative, purpose-built solutions. The project utilized best-of-breed technology, including Shopify for digital commerce and POS, and OneStock for OMS capabilities, to map out the ideal customer experience.

As part of this transformation, the consumer needed to be absolutely front and center on a global level to ensure the success of the project. By focusing on delivering a seamless customer experience, whether online or in-store, Orlebar Brown is now able to leverage a single view of each customer, enabling them to create consistent, personalized interactions for them no matter where and when they shop.

In practical terms, this means that a customer shopping in-store can receive a more personalized experience from associates on the shop floor, as they have access to all relevant information, regardless of whether the customer has previously shopped online or at another location.

The new system also allows customers to access products not physically available in the store but stocked elsewhere. Additionally, it offers a unified stock view online, ensuring that a product is only marked as ‘out of stock’ if it is unavailable in all warehouses and stores globally.

By pushing the boundaries and innovating in the digital commerce space, the joint team delivered a truly customer-centric, omnichannel solution that seamlessly integrates advanced technology into an intuitive experience. This solution embodies Orlebar Brown’s ambitions as a world leader in the men’s swim and resort wear space.

It also supports Orlebar Brown’s commitment to sustainability by providing greater stock visibility and availability through advanced order management. This enhanced connection between channels allows for a more environmentally conscious approach, reducing long-distance shipping and delivery when local stock is available, all while upholding their ethos of ‘holidaying better’.

This launch is a significant milestone for Orlebar Brown, Tryzens Global, and Shopify, marking the first implementation of Shopify’s multi-entity and multi-currency payout functionality with Markets POS.