We sat down with Alex Dinsdale, Head of Digital Product at Sweaty Betty to get the inside track on their decision-making process to move to Composable Storefront.

Tryzens worked with Sweaty Betty to help them launch Composable Storefront in 16 weeks to allow them to achieve greater flexibility for their team, increase page speeds, and drive conversion.

Since launching in the US in November, they’ve since rolled out the implementation across the globe. By launching in the US ahead of peak season, there was a greater upside and a breakeven on their investment within 3 months of being live. Early results are looking really positive with

• A significant uplift in conversion & funnel metrics
• 40% reduction in page load times
• 17.5% reduction in bounce rate
• Improved search positioning due to significant improvements on Core Web Vitals

Watch the case study below to learn more