Life Style Sports strikes partnership with Tryzens to kick off its next growth phase

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Life Style Sports (LSS) is one of Ireland’s leading sports retailers with stores in 40 locations across the country as well as an ecommerce website that serves three markets: Ireland, the UK, and wider Europe.

Based in Dublin, the omnichannel retailer has been in business for over 40 years and has built a reputation as the destination for sports performance and style, offering its customers over 25 brands, from global names like Nike and Adidas to local Irish labels such as 4TH ARQ and Gym+Coffee. LSS is also the official retail partner of Munster Rugby.

The brand’s core values (social, inspirational, and fearless) power their omnichannel strategy. Through the continual development and innovation of its premium store experience and digital presence, LSS is committed to delivering first-class customer experiences.

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The Irish retailer was looking for a digital commerce partner to deliver the next phase of its digital commerce growth strategy, centered on enhanced omnichannel capabilities and better understanding its customers to drive true personalization in customer experience.

Life Style Sports selected Tryzens as the right strategic partner to support its digital commerce roadmap and strategy having fully met the criteria that they were looking for: proven leadership in digital commerce with a customer-centric way of thinking and a technology-agnostic approach. 

Tryzens will partner with Life Style Sports to help identify key opportunities to maximize growth and customer engagement, supporting this leading Irish sports retailer on priorities and how to address them. The overarching goal is to deliver growth through a premium and personalized omnichannel experience for its customers.

With our data-driven CX practices, dedicated CRO specialists, and experienced LiveOps team, Tryzens will help to build a deeper understanding of their customer base to have a single view of the customer. This will enable the evolution of the customer journey across touchpoints and deliver enhanced personalization functionality.

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“In partnering with Tryzens, we’ve found a digital commerce agency that can guide us into the next level of our growth journey. Their depth of digital commerce knowledge and customer experience expertise played an important role in our decision. Moving forward with Tryzens, we’re excited to deliver on our future ambitions of elevating our premium and personalized omnichannel customer experience.”

Mark Carter,

Finance and IT Director at Life Style Sports

“Life Style Sports has built a fantastic reputation over the years as a leading sports retailer in Ireland that has successfully evolved their business to support their customers in a modern multi-channel model We’re proud to have been selected by LSS to partner with them and to help achieve their growth ambitions. Through Tryzens’ strategy, delivery, CX and support teams, we’re excited to collaborate with the team at LSS to accelerate their digital commerce growth plans.”

Andy Burton,

CEO at Tryzens

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