What’s the secret to effective CRO and SEO integration?

As the digital landscape evolves, it’s essential to consider how your SEO and CRO strategies work together to drive success.

Aneep Hundal, a seasoned CRO specialist at Tryzens Global, helps brands and retailers optimize their digital performance. In this video, she sheds light on the often-overlooked marriage between SEO and CRO, emphasizing why they should be considered together rather than in isolation.

Key points covered include: 

• The importance of viewing SEO and CRO as a continuous loop rather than separate steps in the customer journey. 

• How to optimize PLPs not just to drive traffic but to ensure a seamless UX that maximizes conversions. 

• The critical role of technical SEO in supporting CRO efforts, including the creation of crawlable URLs and maintaining site speed. 

• Real-world examples where the lack of integration between SEO and CRO led to missed opportunities, underscoring the need for a data-driven approach. 

Aneep also touches on the emerging trend of generative engine optimization (GEO), which focuses on optimizing for AI-driven search engines like ChatGPT or Gemini, an area that’s set to become increasingly relevant in the coming years – but more on that in another video. 

By integrating these strategies, businesses can ensure that their digital platforms are not only attracting traffic but also converting it effectively, leading to better overall performance and higher returns. 

If you’re looking for help to integrate your SEO and CRO strategies, then get in touch with us.