Host | Kate Maszluch, SVP Marketing at Tryzens Global   

Guest | Mitul Lakhani, Product Lead at John Lewis

Selecting the right product at the right time is a critical decision for any business. In our latest conversation, we dive into the key considerations that shape successful product decisions.

Mitul, a product mentor with a wealth of experience working with brands like New Look, M&S, ASOS, Showpo, and William Hill, shares his insight into:

Aligning product strategy with business goals 

Understanding where the business wants to be in the next 3–5 years will shape how product teams identify the right problems and opportunities.

Empowering product teams 

Moving away from top-down directives and giving teams ownership leads to better innovation, engagement, and problem-solving.

Balancing different types of data

Combining quantitative data (patterns and trends) with qualitative insights (customer behavior and feedback) helps uncover real opportunities.

Assessing product viability and risks

Every new feature should be evaluated based on potential value, feasibility, and business impact, including cost implications.

The power of ideation

Bringing together diverse perspectives during brainstorming ensures a broad set of ideas, which can then be refined into the most impactful solutions.

The journey of product success

Delivering a product is just the end of the beginning. You then move onto iteration and optimization, making sure you constantly review data insights to find opportunities to improve the product. People evolve, thinking evolves, and so should your products.

Watch the full interview of Mitul walking through the process of how businesses can make smarter product decisions that drive real impact.

Elevate your product strategy

Whether you’re optimizing existing channels or creating new products tailored to your goals, we’re here to help you succeed. At Tryzens, we build and optimize product strategies that empower your business in global branded commerce. Discover how our solutions can elevate your digital journey.