A blueprint for connected, seamless retail experiences

Expanding into new markets while maintaining a consistent, premium customer experience is a challenge for many retailers. Orlebar Brown, a luxury holiday wear brand, tackled this head-on by leveraging Shopify’s latest multi-entity & multi-currency functionality with Tryzens’ expertise in digital commerce strategy. 

In this exclusive interview, Jamie De Cesare, CTO of Orlebar Brown, shares how they optimised global operations, streamlined omnichannel experiences, and ensured seamless transactions across multiple markets. 

Now, you can apply these strategies to your own business. Download the Transforming Retail Experiences guide to unlock insights on building scalable, frictionless commerce experiences.

How Orlebar Brown is redefining global commerce

“Every interaction a customer has with Orlebar Brown should feel connected and personalised, whether they’re shopping in London, Sydney, or online.”
– Jamie De Cesare. 

To achieve this, Orlebar Brown needed a scalable commerce solution that could handle: 

• Multi-market expansion without operational silos. 

• Unified customer experiences across digital and physical channels. 

• Optimised payments and checkout in different currencies and regions. 

The solution: by implementing Shopify’s latest multi-entity & multi-currency payout functionality with Markets POS, Orlebar Brown eliminated complexity while enhancing efficiency. 

The results: a truly seamless, data-driven commerce experience that puts the customer at the heart of every transaction. 

Key takeaways from the interview 

Scaling with the right commerce foundation
Orlebar Brown adopted Shopify’s unified commerce platform to streamline payments, tax compliance, and localisation across markets. With Tryzens guiding the implementation, the brand accelerated growth while keeping operations efficient.

Creating a frictionless omnichannel experience
Modern consumers expect seamless shopping, whether in-store or online. 43% of Australian consumers now prefer in-store shopping, while 31% favour online, making it critical to bridge the gap between digital and physical commerce.

Personalisation through data & technology
The ability to leverage real-time customer insights means that Orlebar Brown can create highly personalised, localized experiences at scale. By integrating customer data across touchpoints, Orlebar Brown ensures tailored experiences that enhance engagement and drive loyalty.

What this means for retailers like you 

If you’re looking to expand into new markets, optimise customer experiences, and future-proof your ecommerce strategy, Orlebar Brown’s journey offers a proven roadmap.

Get the full insights in our Transforming Retail Experiences guide. Learn how you can streamline your global operations. Understand how technology enables personalised, connected commerce. And discover best practices for creating a unified customer journey.

Why Tryzens & Shopify?

With Shopify’s enterprise-ready platform and Tryzens’ strategic expertise, retailers can scale smarter and faster.