Business benefits of composable commerce

Business benefits of composable commerce

When Sisyphus angered the gods, Zeus condemned him to eternally push a boulder uphill. This inspired the French philosopher Albert Camus, who saw the enduring human struggle and resilience embedded in the Greek myth. 

Among the rolling hills of digital commerce, businesses are constantly pushing the boulders of innovation and optimization to stay competitive and meet changing consumer demands. The bigger boulders tend to consist of traditional monolithic platforms, which are heavy to move upward, hindering agility and scalability. 

Composable commerce simplifies these journeys by offering a modular approach that breaks down monolithic systems into distinct components. Composable architecture allows businesses to customize and mix and match the best solutions to meet their unique needs. Enhancing flexibility, accelerating speed, and ultimately empowering businesses to deliver superior customer experiences. 

Listen to Zhivko Rusev, SVP of Salesforce Practice at Tryzens Global, as he summarizes the evolution from monolithic architectures to headless and then composable. He then outlines 5 key business benefits of composable commerce. These are: 

1. Increased agility. By decoupling the frontend from individual backend components, businesses can make rapid, incremental changes. This agility allows for daily updates and innovations, unlike traditional deployment cycles, enabling businesses to quickly adapt to market demands and consumer preferences. 

2. Enhanced customer experience. Being able to swiftly implement changes directly translates into better customer experiences. With consumer expectations of seamless, fast, and personalized interactions, businesses can quickly introduce new features and improvements, ensuring a consistent and engaging customer journey across all touchpoints. 

3. Hyper-personalization. Composable architecture powers deep personalization by integrating various data sources and systems. Brands can offer tailored experiences by leveraging customer data from multiple channels, ensuring that each interaction is relevant and personalized. This capability is crucial in building customer loyalty and increasing lifetime value.

4. Improved page speed. Page speed is a critical factor in user experience and SEO. Composable commerce enhances page load times significantly, up to five times in our experience, leading to better Core Web Vitals scores. This not only improves user satisfaction but also boosts organic search visibility, driving more traffic and conversions.

5. Attracting top talent. Modern technologies and architectures attract skilled developers. Composable involves cutting-edge tools and frameworks like Node.js and GraphQL – which in the developer world are exciting. This helps businesses attract and retain talented professionals who are crucial for driving innovation and maintaining a competitive edge.

Tryzens Global helps businesses navigate their journey to headless and composable architecture. Part of our suite of solutions includes Composable Storefront, our accelerator for a composable approach that provides out-of-the-box integration with Salesforce Commerce Cloud.

We have seen our clients that have moved to composable experience significant improvements across the 5 key areas outlined above. We’ve seen how composable has led to an uplift in conversions of up to 7%. For brands and retailers operating at the industry standard, that is a huge revenue driver.

Whether you’re considering composable or need guidance to refine your composable strategy, then contact Tryzens.

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