Host | Kate Maszluch, SVP Marketing at Tryzens Global Guest | Aneep Hundal, CRO Specialist at...
Australian Retail Report 2024
Australian retailers have been navigating choppy waters for the last few years. But where are we heading? What’s on the retail horizon?
Shopify has just released its Australian Retail Report in partnership with YouGov. In its research with both consumers and businesses, it offers an in-depth analysis of the dynamic shifts in consumer behavior and the strategic responses from leading retailers and organizations including Tryzens Global.
The report delves into how the industry is adapting to challenges and seizing new opportunities. Discover how top retailers like JB Hi-Fi, Toys ‘R’ Us, and the Brand Collective are prioritizing investments to enhance efficiency, drive customer loyalty, and deliver exceptional experiences.
Sneak peek of some key insights:
- Consumer trends: 79% of Australians are cutting back to save money, and 92% would switch brands for better prices
- Omnichannel: the percentage of consumers preferring in-store shopping has increased year on year from 38% to 43%, provoking retailers to prioritize seamless and connected brand experiences
- Strategic investments: 99% of retailers are planning to invest in business intelligence, automation, and AI over the next 12 months to drive growth and efficiency
Get access to actionable recommendations and learn about the technologies that are helping retailers navigate the rugged terrain of retail.