About us
We're leaders in global branded commerce
Most of our clients are great brands with distinctive businesses and well-defined values. Appearance, experience, and performance all matter for them. They rely on us to engage with their millions of customers and deliver outstanding branded experiences.
We’re specialists in the business of commerce. Our clients want – and we’ve delivered – increased reach, visitors, conversion rates, order values, and checkout speed, both on and offline.
We do this around the world for our clients. We believe there are no limits to ambition, and everyone can be global if they choose to be – it’s a state of mind.
Our positive mindset leads us to say that amazing things are possible when you Look Up.
What makes us different
We believe in partnerships
Customer partnerships, technology partnerships, employee partnerships; business works better with common goals.
We are professionals
Digital commerce is a high-skill area where training, expertise, and experience all matter. We take what we do seriously, even though we can have fun doing it.
We see possibilities
New possibilities in service levels, customer engagement, business results, innovation, technological change, ways of working, and product development. Better is always possible.
Our IP is your IP
We have been innovating for digital commerce and building solutions for common client problems for many years now. Our investment gives our clients an edge.
We call ourselves
Tryzenauts
Tryzenauts: Collective noun
- Pioneers in digital commerce who value knowledge and whose curiosity and skill drive creativity, agility, and performance.
- Expert solution providers who think differently; challenging clients and colleagues to reach the best possible outcomes.
- A trusted and capable team.
- People who look up, rather than down.
Our story
Tryzens is a leading international digital commerce consultancy that takes a holistic approach to understanding and growing your business, no matter how or where your customers choose to buy. Our team of trading specialists, strategists, analysts, and UX and technology experts are passionate about helping you achieve your goals by implementing solutions that optimize performance across all channels.
We have partnered with some of the world’s most successful retailers and brands to augment their teams and provide a complete range of services tailored to the attainment of their goals, helping to scale their businesses and provide compelling and engaging customer experiences.
Our values
Passionate and grounded
We are passionate pioneers of global branded commerce and as a team we uphold five core inter-connected values that get to the essence of who we are and signals our way of working across all of our engagements.
People first
People are at the heart of everything we do.
Outcome aligned
We measure our success in the achievements of our clients.
Future-ready
Preparing for the challenges and opportunities of tomorrow, today.
Collaboration
By working together and leveraging our strengths, we succeed together.
Integrity, transparency
& trust
Clear communication and honesty builds lasting partnerships.
As a people business, we nurture talent, transition knowledge, and enjoy our work. We operate with integrity, which underpins trusted long-term partnerships with our clients that deliver the best outcomes year after year.
Our team closely aligns with, and assists, our clients in the attainment of their goals. We work as a wholly collaborative partner and an extension of their own team, helping to bring efficient and innovative solutions to market that drive results and build engaging and rewarding customer experiences.
Our mission
Our mission is to accelerate global branded commerce across all channels, leveraging our expertise, insights, and digital-first principles to deliver compelling experiences that delight and engage your customers.
Our latest award wins
Our team
Andy Burton
CEO
Gary Barnes
Chief Commercial Officer
Matt Briggs
GM, CommerceOps
Edd Castledine
CFO
Su Dias
Global Head of Shopify Solutions
Dan Fountain
Chief of Staff
Leanne Franks
Global Head of UX
Kate Keable
Global Head of Product
Kate Maszluch
SVP Marketing
Sarah Neblett-Lindo
Chief People Officer
Emil Nenov
VP Technology
Sam Paramban
General Manager, India
Zhivko Rusev
SVP Salesforce Practice
Greg Straw
VP Fuse
Alex Burnham
Customer Strategy & Success Director
Amy Carroll
Head of Solution Consulting
Radcliffe Cole
SVP Solutions & Consulting
Matt Curd
Head of Project Delivery
Ivan Dimitrov
SFCC Practice Lead
Liam Downes
MD, UKI
Jemma Ferguson
Head of Client Delivery
Nick Greasley
Senior Marketing Manager
Aimee Hart
Head of Experience Design
Yasmin Moir
Operations Director
Marc Aronsten
SVP, Commercial
Sophia Brooker
Global Operations Director
Simone Busch
Client Strategy & Success Director
Jason Farrugia
Head of BA & Solution Delivery
Asif Jafferali
Head of In-Life Client Delivery, ANZ
James Lutchmaya
Managing Director, ANZ
Lakshmi Menon
Salesforce Practice Lead
Vijay Muthuraman
Solution Architect
Sam Paramban
General Manager, India
Elaina Pittas
Senior Marketing Manager
John Preston
Principal Strategy Consultant
Arjun Ramakrishnan
Live Operations Manager
David Reeves
Delivery Director
Andy Burton
CEO
Edd Castledine
CFO
Bernie Segal
Non-Executive Chairman
Guy Davies
Non-Executive Director
Ed Minton
Non-Executive Director
Jess Ledger
Non-Executive Director
We lead by example, not words
Digital commerce involves some of the most complex and sensitive data transactions in the market today, involving personal data, payment card information and the like. That’s why we believe it’s essential that we as a business commit to uphold the same standards as our clients, and are careful to invest in and remain certified and compliant for quality, security and Payment Card Industry (PCI) standards.
PCI DSS Compliant
With the continued growth of cyber attacks, it has never been more important to protect your customers' sensitive data. As a certified PCI DSS Service Provider, you can be assured that you customers' payment card information as well as your brand reputation is in safe hands.
QMS ISO 27001
ISO 27001 is the industry standard for the strong governance and management of information security. Assessed by independent, external auditors our ISO 27001 certification means you can be confident that the handling of any secure information is controlled, regulated and in compliance with ISO’s strict management standards.
ISO 9001
ISO 9001 is the international standard for quality management systems. It is deisgned to help organisations ensure that they meet the needs of customers and other stakeholder by having the framework in place to ensure consistent quality.
WCAG 2
Web accessibility is a key part of every online journey and having a clear framework is essential. We work within WCAG2 accessibility guidelines to ensure that this important hygiene factor is taken care of for you.