Customer Experience & Design
Creating experiences that delights customers and drives engagement.
Standing out in the crowd for the right reasons is the key to winning hearts and minds within your target market. Enabling your customers to access the products they want, across the channels they are active on in a way that is intuitive, familiar and resonates with your brand and service promise will help build loyalty and keep them coming back.
We think that the desired experience should encapsulate your customer’s wants and needs. Each touchpoint should be an opportunity to build rapport and provide an opportunity to impress through subtle personalisation and connection into a seamless shopping journey.
When designing your shopping journeys, it’s essential to put the customer at the heart of the design and to maintain signposts that provide consistency across all their interactions to reduce friction.
✓ Experience led roadmap strategy
✓ Customer persona discovery & analysis
✓ Journey analysis
✓ Conversion rate optimisation
✓ Information architecture (IA)
✓ Experience design
- Storefront / Web Design
- Usability testing
✓ Accessibility audits
✓ Competitor analysis
✓ Usability testing
Understand Your Audience
Creating compelling & intuitive experiences.
Unearth customer insight and needs, design optimal experiences and deliver impact that builds brand value with Tryzens.
Our CX experts can carry out customer research, assess performance, design and test solutions and determine the best way to optimise your digital strategy and storefronts. By working in collaboration with your team, we can create a seamless end to end experience that reflects your brand, addresses customer needs and improves lifetime value.
Brand Consistency & Customer Empathy.
Arguably it has never been more important to be in tune with customer sentiment and to adapt messaging to resonate in a changing market. We help clients to test and implement effective strategies that link your offline and online communication across channels, including advice on links to navigation, page tagging (for SEO) and prioritisation of PPC.
Our experienced team of practitioners know how to create shopping experiences that are intuitive, beautiful and transactional based upon years of experience working with leading brands, across all verticals.
Don’t just take our word for it
Penfolds Take the World by Storm.
Bringing the cellar door to customers.
Customers regard the Penfolds brand as a premium, luxury and high end wine maker. Penfolds had bold ambitions to offer their customers an experience online that could parallel a visit to the cellar door including their memberships, subscriptions, exclusive products and bespoke services, no matter where the customer was located across the world.
What Our Clients Say
"We have been working with Tryzens for years, so it was only natural that we wanted our trusted partner by our side as we embarked on this ambitious project. We started with ambitions to go live on a specific date, and Tryzens certainly delivered on their promise. The new look and feel represents a new chapter for liberty and the new technology allows our team to streamline processes so that they can focus on the customer and working towards innovation."
Martin Draper, CIO at Liberty London
"Tryzens have worked with us for more than two years to help us architect and implement the right solution at the right time and ensuring that it is sustainable and suitable for our global customer base. With their own international operations and experience they provide a trusted opinion and insight to help shape our roadmap, ensure efficient delivery and monitor ongoing performance to aid fine tuning. The net result is an online presence that we can be immensely proud of."
Pete Hutchison, Group Head of Digital Customer Experience
"We are really pleased with the speed of our transition into Composable Storefront with Tryzens and have already seen great results on a number of key metrics. We’ve seen improved performance on page load time (-40%) and through real-time performance monitoring can track errors and more transparency across conversion funnel KPIs."
Alex Dinsdale, Head of Product
"Tryzens' experience and its work with other high-profile Australian brands seeking international growth, along with its strategic guidance and continued support, have proved to be invaluable as we move forward on our global expansion journey."
Rebecca Jourdan, Head of Digital
"We were looking for someone who would be more of a partner than just a supplier of solutions – in so, the aim was to find a partner who provided value for money, agility and hand holding in order to deliver an ambitious digital roadmap. Based on the accolade of successes in the digital space, Tryzens has matched what we were looking for and we are excited about what the future holds for this partnership."
Jamie De Cesare, Digital Director
"Trying to find the right people to partner with for digital commerce solutions and support has been a challenge, however I am delighted to have found Tryzens to support our ambitions for growth. Their reputation for strategy, monitoring and round the clock support is first class and sets them apart from their competitors. With their team of technology experts and ex-retail practitioners, I can rest safe in the knowledge that this relationship will help us deliver an online customer journey to delight our customers."
Jon Morgan, CEO
"We are delighted to partner with Tryzens to revolutionise our digital customer experience. Tryzens have a stellar track record and world-class expertise as the agency to shape, guide and execute our strategic roadmap to put the customer first across all channels. We can’t wait to work with Tryzens to give our customers the best omnichannel retail experience possible."
Debbie Knights, Managing Director
"We have very ambitious growth plans and we needed a partner who would not only help us make the most of our online channels, but help us scale and innovate. Our business is all about the customer and we need to provide the best experiences that keep them coming back to shop with us."
Michelle Corp, Director of eCommerce
"Tryzens proved to be an extremely committed and capable partner, providing insight and expertise to complement our own talented team in delivering this successful outcome. Culturally, our values are very well aligned and we quickly established a trusted relationship that ensured we were able to identify challenges and manage risks effectively, delivering this programme on time and to budget. The solution that our team now have provides us with the tools and agility we need to ensure we stay at the forefront of our market."
Prashant Billimoria, Executive GM
"From Day 1 we have been impressed with the quality and thoroughness of Tryzens’ work, we were delighted to engage them to strategise and deliver our new digital commerce capability and storefronts. The depth of their technical skill and knowledge of the digital commerce space was important to our decision as was their creative approach which reflected great empathy with our brand. This gave us confidence that we were designing the best solution to support our growth and would be able to deliver the project with aplomb."
Ceci Kerr, Head of Digital
"With over 45 years in the footwear trade, I have observed time and time again the need to be looking ahead at ways to adapt and grow whilst staying true to your quality promise. This partnership with Tryzens to deliver our new digital flagship is exactly the right balance of growing into the future, with an agile and scalable platform, whilst allowing us to develop our ability to provide customisable and world-leading customer experiences."
Daniel Rubin, CEO
"We want to make sure that our investment into this platform will provide our loyal customers with an experience that rivals that of any in-store offering and convey the rich brand story and product offering that we have . When choosing who would take on the responsibility of updating our platform, we felt Tryzens would be best suited. They have a huge amount of experience in the sector and this resulted in them understanding what we needed."
Peter Ellis, Co-Founder