Spotlight
Building Momentum into the New Year
The year is already off to a cracking start, with digital retail momentum carrying over from a record-setting peak trade period into the New Year. Catch up on some of our client highlights and good news stories.
Tryzens launches social store connector for Facebook & Instagram
We’re excited to announce the launch of the Facebook & Instagram Social Store Connector for OMS, enabling the wider Salesforce Commerce Cloud user base to start selling on social channels. The new App allows customers to check out via the social store in-app checkout capability (no matter what region you are in) as well as manage order fulfilment, capture data to create a single view of the customer and easily manage pricing and catalogues from a central point.
This app is now available on AppExchange.
Retailer Awards finalists announced
We are thrilled to share that Cotton On, Jurlique and SurfStitch – have been named as finalists for the Retailer Awards to be hosted in Melbourne on the 4th March. It’s exciting to see all the hard work our clients put in to enhancing the online customer experience being recognised as best-in-class by their industry peers.
Additionally, Tryzens has been announced as one of four finalists in the Retail Supplier of the Year category thanks to the amazing support that we received from our clients and amazing testimonials they wrote to put us in the running. Best of luck to all finalists!
Bringing sustainability back to the forefront
When the global pandemic hit, sustainability took a back seat for many retailers as they were forced to adapt their supply chain practices amid virus transmission concerns. But just because brands have had to adopt new ways of working doesn’t mean consumer sentiment towards sustainability has changed. According to Tryzens consumer insights from late 2019, 83% of UK consumers and 84% of ANZ consumers expected the brands they shopped with to have sustainable practices. Furthermore, 58% in both regions said that they would pay more to shop with those that did.
19 Crimes builds on success in the US
Since its launch in 2013, Treasury Wine Estates’ 19 Crimes label has garnered a widespread following, for both its quality and its pioneering interactive labels.
Snoop Cali Red, the first California-sourced offering in the 19 Crimes lineup, is the No. 1 new wine item launched in 2020, according to IRi. Thanks to the collaboration with Snoop Dogg, they have been able to captivate a new market and create a buzz around the label, which was originally founded in Australia in 2012.
Evolving on 19 Crimes’ earlier AR initiatives, the “Ask the Doggfather” experience is accessible without using the 19 Crimes app – when the bottle’s label is scanned, a stage unfolds and Snoop Dogg comes to life, interacting with consumers and answering questions about the wine and it’s origins. Cali Red has also been earmarked for an Australian launch in mid 2021.
Digital growth leads the way for Sweaty Betty success
Despite the exceptionally challenging global retail environment, UK-based activewear and lifestyle brand Sweaty Betty continued to grow last year thanks to triple-digit digital growth. With physical stores closed for most of the year, customer turned to new digital channels with high demand for ‘bum-sculpting’ leggings, activewear and loungewear.
With many people working out at home and looking for new avenues to remain active during lockdowns, Sweaty Betty supported its customers with products to complement their fitness and lifestyle needs, such as leggings with an all-over reflective print to help customers be seen when running in low light, and creating wellness content like fitness videos, recipes and now also offer virtual personal shopping to make sure customers find the perfect piece.
See the full range of Sweaty Betty apparel here.
More than just surf; pureplay brand SurfStitch sees success
Taking advantage of the rise in casual wear, pureplay brand SurfStitch is riding a wave of positive moment into 2021 and delivering record profits. In a year that was sink or swim for many retailers, SurfStitch was able to manage investors, customer expectations, partners and vendors to capitalise on more interest from people exploring digital new channels and buying online.
A focus on customer experience and support was a key driver of success for the brand, offering the right product at the right price and offering fast, reliable shipping, backed by awesome customer service across all channels. The launch of their new app at the end of last year will enable them to enhance the user experience further and create a more intimate dialogue with our core customers moving forward.
2020 likely created long-term behavioural changes in spending for consumers that will benefit digital-first retailers like SurfStitch. The key to retaining these customers is to back up your brand proposition and deliver a best-in-class experience, which SurfStitch plans to do as they develop a loyalty program that rewards their most engaged customers.
Woofers will wolf down Lily’s Kitchens new Vegan Rainbow Stew
Lily’s Kitchen – the award-winning producer of proper food for pets – has embraced Veganuary with its first ever vegan recipe for dogs, Vegan Rainbow Stew. The vegan formula will become part of their regular range which also includes a line of vegetarian foods, so your dog can join the family for “Meat Free Mondays”, because who doesn’t treat their furry friend as their family member?
Welcoming Pen Heaven
We’re excited to welcome this stationery pureplay into the Tryzens family! The premium stationery retailer that is passionate about pens and the hand-written note, has partnered with Tryzens to support and enhance their digital commerce offerings. The partnership focuses on creating an unbeatable online experience for their loyal customer base and roadmap their plans for future growth across the UK, Europe and USA.
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