Premium Australian clothing brand bolsters its international offering with move to Magento Commerce Cloud supported by Tryzens

Luxury apparel brand Zimmermann has launched a brand-new website with digital commerce consultancy Tryzens to support its ambitions for international expansion. Following the brand’s successful growth in Australia, the UK, EU and US, Tryzens has worked with Zimmermann to shift its eCommerce operations to Magento Commerce Cloud to build a strong customer experience and flexible foundation to serve its global customers.

Sisters Nicky and Simone Zimmermann founded their award-winning namesake brand in Sydney in 1991. With five collections – Spring, Fall, Resort, Summer Swim and Resort Swim, this iconic Australian brand has stayed true to its original vision of sophisticated femininity, a passion for detail and a love of colour and prints. Fresh, light and forever optimistic, Zimmermann shows its collections every year at New York fashion week.

To help Zimmermann take advantage of its future growth potential, Tryzens has supported the retailer to migrate its eCommerce operations to Magento Commerce Cloud. Moving to a cloud-based infrastructure has enabled Zimmermann to create new back-end efficiencies, significantly improve site speed, ensure complete accuracy over its order processing and provide the capacity to manage a higher volume of transactions. Zimmermann now benefits from easy access and management of its content areas such as the Z.Immerse section, the Collections hub, its social media feed integration, and has complete visibility over inventory, pricing and promotions, order management, customer insights and reporting to enable the smooth operation and growth of its Global eCommerce business.

The website caters to Zimmermann’s customers regardless of their location, offering a bespoke checkout journey with integrated real-time tax and duties calculations for different markets via automated tax software, Avalara. The website also has a ‘Find In Store’ capability, which can offer customers real-time product recommendations, information on stock levels in brick and mortar stores near their location. Tryzens has also helped Zimmermann to develop a premium mobile eCommerce platform, enabling its customers to pay with ApplePay and ensuring a simple, easy and seamless shopping experience.

Rebecca Jourdan, Head of Digital at Zimmermann, commented:

“We are delighted to have the new site go live and are confident that, with its new features, it will provide a more sophisticated shopping experience for our customers and will improve operational efficiency for Zimmerman’s business users. Tryzens’ experience with Magento Commerce Cloud and its work with other high-profile Australian brands seeking international growth, along with its strategic guidance and continued support, have proved to be invaluable as we move forward on our global expansion journey. I am confident that our partnership will ensure we continue to evolve the Zimmermann digital business into an unparalleled experience aligned with the world’s leading luxury brands.”

Andy Burton, CEO of Tryzens, added: “We are delighted to have worked with Zimmermann to launch its brand-new eCommerce platform at such an exciting time in its growth, every member of the Tryzens’ and Zimmermann team deserve recognition for the launch. Our user experience, trade and optimisation and implementation teams have fully immersed themselves in the Zimmermann brand and collaborated seamlessly to ensure the bold approach to product design is reflected in the customer facing website experience. Launching the new platform will form a strong foundation for Zimmermann, as they continue to evolve the Zimmermann digital brand into a seamless global experience. We believe Zimmermann’s new platform will further extend the company’s reach and success, and we look forward to continuing to support its strategy for international growth.”