This month we take a closer look at what brands and retailers are doing to create unbeatable customer experiences across all channels.
With customers adjusting the way they shop, we see them wanting the best of both worlds, digital and physical, and blending the channels on which they browse, buy and collect.
The challenge for many businesses is how they can flex to best serve customers, create deeper connections and personalise the experience while staying true to their brand promises.
In line with their mission to provide bespoke experiences across all channels, Orlebar Brown have launched a new concierge service across their sites. The new service promises customers delivery within 90 minutes with options to include multiple sizes and complementary styles that can be returned with the driver. This next step aims to bridge the gap between online and offline channels and reach customers with a level of personalised service that parallels the in-store experience, providing value to their customers at home and on demand.
Global natural skincare manufacturer Jurlique has launched a new skincare ritual builder to help personalise skincare for customers and build a holistic skincare routine. The 5-step quiz is designed to help find the right products to target specific concerns where customers are unable to get into a store for a consultation with one of their skincare experts.
On their journey to continuously improve customer experience, Sweaty Betty have launched a new checkout page, saying goodbye to the old two-step process and introducing a modern and sleek single page design. The launch follows extensive testing and feedback with loyal customers completed with the Tryzens team to ensure the experience is the right fit for Sweaty Bettys across the globe.
We are pleased to announce that Ally and You + All have joined the Tryzens family! Founded in 2001, with their first retail store in Sydney, Ally Fashion has expanded to over 150 stores in Australia and currently delivers celebrity and catwalk-inspired fashion to over 70 countries. Ally Fashion decided to take the next step in their digital evolution and have partnered with Tryzens in order to map and execute their digital commerce goals for global growth. The partnership will focus on an enhanced customer experience and 24/7 monitoring and support.
Annoushka, the luxury jewellery brand has recently launched new shipping options to give their customers the widest possible choice of options and delivery times. The new implementations into their bespoke OMS will allow the team to streamline the processing of orders and deliver with speed to improve delivery times and reduce time spent by team fulfilling orders.
Australia’s largest coastal lifestyle platform SurfStitch has launched its 2021 denim campaign ‘Denim 24/7’ backed by exclusive offers for app users. The new campaign leans into the recently launched app and spans across their digital channels to reach customers where and when they want to interact with the brand. SurfStitch’s GM of brand and eCommerce, Dane Patterson says: “Denim plays an increasingly strategic role for us, as we become known as the home of one of the largest and deepest denim ranges in the country.”
The Cotton On Group is the first global retailer dedicating an in-store and online campaign to support UNICEF in delivering the COVID-19 vaccine. The campaign kicked off in May, with 100% of proceeds from the sale of Cotton On Foundation products going towards delivering 1 million vaccine doses to the world’s most vulnerable communities.
“Through our Foundation’s unique fundraising model, we have supported vulnerable communities for the past 13 years. The impact of this pandemic has been felt right across the world and we’re proud to be part of the solution by helping communities get back on their feet” said Cotton On Group CEO, Peter Johnson.