Customers increasingly demand that the brands they shop with address wider sustainability and climate concerns, and are showing that desire with their wallets. According to Tryzens research, 84% of consumers expect the brands that they shop with to have sustainable practices. So how are retailers responding?
This month we take a closer look at how retailers & brands are doing what’s best for the planet and assessing every step of their production, logistics and the circularity of their products.
We also share some other great news from our amazing client base and insights from recent events.
Treasury Wines Estates Beams Up Renewable Energy
As part of their commitment to use 100% renewable energy, Treasury Wine Estates are in the process of installing 9500 solar panels on their estates in South Australia, enough to power 900 homes. The move means that a large range of their wines will be produced using 100% renewable electricity by 2024, with Treasury stating: “Sustainability is front of mind for our consumers, customers, and our employees globally, and we’re proud to be making progress towards our bold targets. Cultivating a brighter future for everyone means taking action and leading the industry to produce cleaner, greener wine that’s enjoyed by consumers all over the world.”
Workwear Group Transforms D2C
Three of the best known and iconic Australian brands – Workwear brands; Hard Yakka, KingGee and Corporate Uniforms brand; NNT now benefit from a new digital commerce platform built on Salesforce Commerce Cloud. This digital transformation project involved launching five new sites across the three brands, including a brand new site for King Gee in New Zealand and the migration of the three existing brand sites from their legacy platform to Commerce Cloud. All five sites benefit from having a shared codebase with a unique brand interface implemented between them, allowing for differentiated storytelling and branding whilst providing efficient, elegant and seamless backend integration and control.
Fenwick Kickstarts High Fashion Rentals
To introduce a more sustainable way of shopping, Fenwick have partnered with Front Row London to offer their customers rental of pieces from top designers. The Bond St and Newcastle stores will offer a collection of couture, ready-to-wear and occasion pieces to rent for 3 or 5 days. This is an amazing step for Fenwick as they implement new initiatives to increase circularity of the pieces that they offer and a great way for customers to wear the latest and greatest at a fraction of the price.
Aussie Brands Shine at the ORIAs
We’re proud to announce that Tryzens clients Amart Furniture, Penfolds, Cotton On and Showpo are up for a staggering 13 awards at the Online Retail Industry Awards in Australia. We have our fingers & toes crossed for you all on the night!
Sweaty Betty Details Their Impact
In their very first Planet Impact Report, Sweaty Betty have detailed their sustainability journey to tread a little lighter on the planet with goals such as a 42% reduction in greenhouse gases. In a bid to reduce their impact, various initiatives have been introduced such as recycling schemes where old tights can be returned, saving 40,000+ of used pieces from landfill and turning 1m+ plastic bottles into their best selling tights.
R.M.Williams Invests in Alternative Materials
In a bid to diversify the materials used to make their signature chelsea boots, R.M.Williams owner Tattarang have invested over $25m into plant-based textile developer Natural Fiber Welding (NFW). The US based company is unique in the market, claiming not to use petrochemicals that are commonly utilised as part of the production of other plant-based alternatives to leather. Mirum is already used by popular accessories brand, Bellroy. Tattarang said of the investment: “Leather is of course deeply entwined in the DNA of R.M.Williams, and we have no plan to change that. However we know consumers are increasingly seeking high-performance, plastic-free leather alternatives. NFW could provide an opportunity for us to further explore this with R.M. Williams.”
If you want to hear more about the R.M.Williams story, make sure you attend the keynote at Online Retailer
Common CRO challenges: key insights from our latest Roundtable event
We were recently joined by CRO specialists Sara Berrada, hush homewear, Aimée Hart, Tryzens and Ines Esteves, Contentsquare at our ‘Ask me Anything’ Roundtable. In our latest blog we share common CRO challenges that brands & retailers around the table discussed, and practical tips on approaching them.