Tryzens and Orveon establish new “foundations” and created connected customer experiences

Orveon, a global beauty powerhouse that represents many of the leading prestige brands, has joined forces with international digital commerce specialists and consultants Tryzens to support the brand’s digitalisation and modernisation.

Established in 2021, Orveon is a collective of leading clean beauty brands: bareMinerals, Buxom, and Laura Mercier. Committed to stark honesty, co-creation and making a sustainable cultural impact and creating the future of face.

Orveon partnered with Tryzens to support the BareMinerals and Buxom brands since their creation, with growth plans to modernise and attract the younger demographic by creating thrilling cross-channel experiences. Orveon chose Tryzens as the right partner based on their extensive experience in takeover projects, multi-national rollouts, insight enabled growth and optimisation planning and excellent reputation for 24/7 proactive support and maintenance.

The partnership was formed to enable a new business that was immediately at scale, implementing new features using A.I, integrating social commerce to enhance customer experience and provide in-depth analysis to inform strategy and optimise customer engagement and revenue. These milestones feed into a strategic roadmap for the revolutionisation of Orveon’s omnichannel experience.


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Tryzens are an international leader in Digital Commerce and customer experience transformation and have extensive knowledge and experience in working with global lifestyle brands to deliver a wide range of solutions making them perfectly placed to assist Orveon in achieving their goals.

Carney Nir, Vice President of Global Ecommerce and Digital Experience said of the partnership:

The Tryzens team have been fantastic partners to support our ecommerce business growth. Their deep understanding of the prestige market and thought leadership have allowed us to create an immersive brand experience for our brands. We deeply value their partnership!

Andy Burton, CEO of Tryzens, added “What Carney and the team at Orveon have done in forming a new business out of 3 major international brands, whilst driving a new customer experience across common customer values, and building market share, is nothing short of amazing. They are a truly inspirational and focused team who have doubled down on the digital commerce opportunity. We have greatly valued the partnership that we have formed in helping Orveon to manage both the process and opportunity of the profound change they have gone through during the last 18 months. We are proud to have played our part to build new capability whilst maintaining operational stability and assurance across their digital commerce business, enabling the talented Orveon team to focus on driving growth in a dynamic and competitive environment”.

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