Native App + eCommerce = A Richer Digital Commerce Opportunity

Tryzens welcomes the launch of the Salesforce Native App Platform (SNAP) from Poq to expand the range of shopping and engagement channels open to customers of Salesforce Commerce Cloud and Marketing Cloud.

In our mission to enable brands and retailers to deliver a unified commerce experience across channels, Tryzens’, as a certified Global Solutions Partner for Poq, are delighted by the launch of their Salesforce Native App Platform (SNAP) through the Salesforce AppExchange.  

SNAP provides headless integration with the poq native mobile app platform to create immersive digital flagship experiences and decrease the risk, overheads and time to market associated with launching or re-platforming mobile shopping apps.  

Consumers are becoming more active across multiple digital touch points and this increases the need to differentiate and enrich experiences. The native app capability of Poq provides a feature rich solution to sit alongside classic ecommerce and PWA solutions. 

Commenting in the launch of SNAP, Lidiane Jones, EVP & GM, Salesforce Commerce Cloud said “Building relationships and knowing your customer is key to the success of any commerce business. For many customers, this requires a suite of integrations made possible by our partners. With poq and Commerce Cloud, companies will be able to power mobile-first digital transformation for customers by enabling them to differentiate using native mobile apps.” 

“We’re delighted to introduce SNAP by poq to AppExchange, having worked closely with Commerce Cloud and Marketing Cloud customers to maximize the benefits of their Salesforce investments through native apps for many years,” said Jay Johnston, Chief Executive Officer, poq. “Its addition also endorses our headless, composable platform and enables retailers and brands to create unified commerce experiences for their customers.” 

As a partner of both Poq and Salesforce, Tryzens is fully committed to supporting Salesforce clients to adopt the Poq SNAP solution, delivering apps that complement their existing digital commerce capability and expand the range of options available to engage with customers and nurture relationships.   

Andy Burton, CEO at Tryzens, commented “Tryzens have a long established partnership with Poq having worked with them over a number of years and we have successfully delivered Poq apps integrated with Salesforce Commerce Cloud  for brands such as Cotton On Group and SurfStitch.  We forged a global relationship in 2019 and invested in our Poq practice as we passionately believe in the importance of native apps as part of a robust and modern digital commerce strategy.  This latest development of the SNAP capability further simplifies the set up and operation of native apps for Salesforce clients and we welcome this exciting news.”

Talking to the opportunity arising from the launch of SNAP, Helen Slaven, CRO at Poq, said “At our AppCommerce event last year Google cited that App customers buy 33% more frequently, buy 34% more items, and spend 37% more than non-app users*, which in itself puts the App at the heart of digital strategy.  The launch of SNAP enables us and our partner Tryzens to help Salesforce Commerce Cloud customers to reduce the cost, risk and time to market in launching feature rich native app capabilities.” 

  *Paul Mears, Head of Commerce Apps at Google @ AppCommerce Sep 2020