Accelerating Digital Roadmaps
With Easter over and UK store openings around the corner, we’re entering a new and exciting phase for retail. It was just over a year ago that talks of pivoting strategies and market uncertainty were the norm and now customers are embracing and thriving in ‘the new normal’, with more people than ever now using digital commerce as part of their everyday lives.
This month, we’re highlighting some of the big wins our clients have made as they forge forward and accelerate their roadmaps. With retail locations re-opening, brands are doubling-down to create experiences online that replicate the in-person shopping experience.
Sweaty Betty launches new German site
A brand that has been shaking up the activewear market for over 20 years, Sweaty Betty continues to expand its international community of powerful women with the addition of its newest country-specific website. Women in Germany can now indulge in the brands ‘bum sculpting leggings’ (and more) direct from the newly launched site for a seamless shopping experience.
Penfolds launches new digital flagship
The iconic Australian wine brand, Penfolds has launched a stand-alone brand site to accelerate global growth and begin to build a direct relationship with their consumers. The site includes a full range of their famous wines, events, collaborations, information on their winemakers and manangement of their loyalty club memberships.
Orlebar Brown unveils new, editorial styling on-site
Since partnering with Tryzens, Orlebar Brown have fast tracked their roadmap and recently delivered brand new PDP & PLP pages to create an experience that was more in-line with their product and in-store experience. The new pages are editorially styled and now include scrolling PDPs with large scale, detailed imagery, carbon offset information, enhanced colourways and concierge integration to create a more immersive experience.
Liberty introduces 1:1 bespoke online consultations
Taking their bespoke customer service virtual, Liberty has launched virtual consultations into their digital flagship to improve the online shopping experience. Customers choose from a list of appointment types such as “find my perfect perfume” or “revamping my home workspace” or they can book a 30 minute consultation with their own brief, all from the comfort of their home. The booking space also includes a full profile of the experts at hand to help, which personalises the experience and draws in the many years of experience within the team.
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