Politix to Innovate its Digital Flagship in Partnership with Tryzens

Australia’s leading menswear brand will improve and refine the customer experience, allowing for seamless omnichannel connectivity.

From a little flagship store on Chapel Street in Melbourne, Politix and has grown into an Australian retail success story. Politix have been pioneers for dressing Australia’s modern man in accessible luxury, with a focus on innovative design, expert fit and tailoring, and a supreme attention to detail.  With a focus on quality, providing exceptional product and customer service in-store, Politix is now looking to elevate the online customer experience.

In partnership with Tryzens, Politix will focus on defining, prioritising and delivering improvements which had previously been cumbersome to get across the line and will now move into an expedited line with the help of Tryzens. This partnership will connect the premium in-store experience to their digital offering, creating a seamless omnichannel retail experience; including better order tracking, seamless customer service integrations and online fit tools.

The improved customer experience will introduce­ new customers to the luxury brand as well as recognise and reward the most loyal Politix customers with a more personalised shopping experience. Enhanced features across the digital flagship will help customers make better-informed decisions about how they shop and interact with the brand, fostering deep one on one relationships across channels.

Politix Managing Director Debbie Knights said of the partnership:

“We are delighted to partner with Tryzens to revolutionise our digital customer experience. Tryzens have a stellar track record and world-class expertise as the agency to shape, guide and execute our strategic roadmap to put the customer first across all channels. We can’t wait to work with Tryzens to give our customers the best omnichannel retail experience possible.”

Andy Burton, CEO of Tryzens added “Politix is a mainstay of accessible luxury menswear in Australia, and we are delighted to be partnering with such a well-respected retailer. Politix have invested heavily in creating a strong brand and fantastic in-store experience and we are excited to help them connect this to their digital flagship.”

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