About Us

We’re Tryzenauts

Tryzenauts: Collective noun.
1.  Pioneers in digital commerce who value knowledge and whose curiosity and skill drives creativity, agility and performance.
2.  Expert solution providers who think differently; challenging clients and colleagues to reach the best possible outcomes.
3.  A trusted and capable team.

We’re a fully distributed team of over 330 Tryzenauts collaborating across 7 regional offices around the world.
We started in London, but have expanded to have operations in Brisbane, Indianapolis, Melbourne, Sydney, Sofia and Trivandrum.

Tryzens office

Our Story

 

Tryzens is a leading international digital commerce consultancy that takes a holistic approach to understanding and growing your business, no matter how or where your customers choose to buy. Our team of trading specialists, strategists, analysts, UX and technology experts are passionate about helping you achieve your goals by implementing solutions that optimise performance across all channels. 

We have partnered with some of the world’s most successful retailers and brands to augment their teams and provide a complete range of services tailored to the attainment of their goals that has helped scale their businesses and provide compelling and engaging customer experiences.

Our Values

Passionate and Grounded

We’re passionate about all things digital commerce and as a team we uphold four core inter-connected values that get to the essence of who we are and signals our way of working across all of our engagements. 

As a people business, we nurture talent, transition knowledge, enjoy our work, operate with integrity that underpin trusted long-term partnerships with our clients that deliver the best outcomes year after year.

Our team closely align with, and assist, our client’s in the attainment of their goals.  We work as a wholly collaborative partner and as an extension of our clients own team, to help bring efficient and innovative solutions to market that drive results and build engaging and rewarding customer experiences.  

People First

Empowered happy people achieve more

Collaboration & Innovation

Innovation and collaboration drives the greatest results

Customer Centric

Our customers’ growth is our success

Integrity, Trust & Transparency

Integrity & transparency build lasting relationships

 

Our Mission

 

Our mission is to accelerate client success and growth across all channels, leveraging our expertise, insights and digital-first principles, to deliver compelling experiences that delight and engage your customers.

Always digital-first

We believe that in order to succeed in the long term, businesses should have a digital-first mentality, leveraging multiple channels and approaches to meet the customer wherever and whenever they have the propensity to browse and buy.

It’s not just about your digital flagship anymore, it’s about being transactional across all channels including apps, marketplaces, social and search channels to encourage growth and build holistic, consistent experiences.

We are proud to work in one of the most dynamic and diverse markets and we don’t accept that what has always been done, still works. We believe by understanding and predicting your customer preferences, capturing attention and reducing friction between channels you will delight your customer, you can grow without limits.

People office meeting

We Lead by Example, Not Words

Digital Commerce represents some of the most complex and sensitive data transactions in the market today, involving personal data, payment card information and the like.  That’s why we believe it’s essential that we as a business also commit to uphold the standards that our clients are required to and take care to invest in and remain certified and compliant to quality, security and Payment Card Industry (PCI) standards.

PCI DSS Compliant

With the continued growth of cyber-criminal attacks it has never been more important to protect your customer’s sensitive data. As a certified PCI DSS Service Provider you can be assured that you customer’s payment card information, as well as your brand reputation is in safe hands.

QMS ISO 27001

ISO 27001 is the industry standard for the strong governance and management of information security. Assessed by independent, external auditors our ISO 27001 certification means you can be confident that the handling of any secure information is controlled, regulated and in compliance with ISO’s strict management standards.

ISO 9001

ISO 9001 is the international standard for quality management systems. It is deisgned to help organisations ensure that they meet the needs of customers and other stakeholder by having the framework in place to ensure consistent quality.

WCAG 2

Web accessibility is a key part of every online journey and having a clear framework is essential. We work within WCAG2 accessibility guidelines to ensure that this important hygiene factor is taken care of for you.

Our Team

Global Leadership
EMEA
APAC
Board of Directors
Andy Burton

Andy Burton

CEO

Matt Briggs

SVP Live Services

Edd Castledine

Edd Castledine

CFO

Dan Fountain

Dan Fountain

Managing Director, UKI

Leanne Franks

Leanne Franks

Head of UX

James Lutchmaya

James Lutchmaya

Managing Director, ANZ

Kate Maszluch

Kate Maszluch

SVP Marketing

Kate Maszluch

Sarah Neblett-Lindo

Chief People Officer

Emil Nenov

VP Technology

Sam Paramban

Sam Paramban

General Manager, India

Zhivko Rusev

Zhivko Rusev

SVP Salesforce Practice

Greg Straw

Greg Straw

VP Fuse

Daren Tomey

Daren Tomey

SVP Commercial, USA

Kaloyan Yordanov

Kaloyan Yordanov

CTO

Amy Carroll

Alex Burnham

Customer Success & Strategy Manager

Amy Carroll

Eimear Carey

SVP People

Amy Carroll

Amy Carroll

Head of Solution Consulting

Radcliffe Cole

Radcliffe Cole

SVP Solutions & Consulting

Matt Curd

Matt Curd

Head of Project Delivery

Ivan Dimitrov

Ivan Dimitrov

SFCC Practice Lead

Liam Downes

Liam Downes

Client Strategy & Success Director

Jemma Ferguson

Jemma Ferguson

Head of Client Delivery

Denitsa Feridarova

Denitsa Feridarova

VP Quality Assurance

Dan Fountain

Dan Fountain

Managing Director

Dan Fountain

Nick Greasley

Senior Marketing Manager

Paul Green

Paul Green

VP Sales - Brand

Aimee Hart

Aimee Hart

Principal CX Consultant

Greg Straw

Tim Jenkins

VP Sales - D2C

Yasmin Moir

Yasmin Moir

Operations Director

Marc Aronsten

Marc Aronsten

SVP, Commercial

Sophia Brooker

Sophia Brooker

Operations Director

Simone Busch

Simone Busch

Client Strategy & Success Director

Jason Farrugia

Christina Chan

Senior Marketing Manager

Jason Farrugia

Jason Farrugia

Head of BA & Solution Delivery

James Lutchmaya

James Lutchmaya

Managing Director

Lakshmi Menon

Salesforce Practice Lead

Sam Paramban

Sam Paramban

General Manager, India

Arjun Ramakrishnan

Arjun Ramakrishnan

LiveOperations Manager

David Reeves

David Reeves

Delivery Director

Andy Burton

Andy Burton

CEO

Edd Castledine

Edd Castledine

CFO

Paul Neeson

Bernie Segal

Non-Executive Chairman

Paul Neeson

Guy Davies

Non-Executive Director

Tony Robison

Ed Minton

Non-executive Director

Geoff Unwin

Jess Ledger

Board Observer

Doing Our Bit for Our Local Communities

As a modern business, with a team who care passionately about integrity, fairness, ethics and our planet, we operate with conscious focus on the principles of an ESG framework (Environmental, Social and Governance).

Tryzens has clear policies and processes in place to ensure that we are always striving to better our ways of working and to demonstrate commitment, both internally and with our clients, across a range of focus areas such as equality, sustainability and transparency.

Tryzenauts of the Year 2024

Aimee Hart

Asif Jafferali

Head of In-Life Delivery
Australia

Aimee Hart

Lyubomir Kirilov

Senior Technical Lead
Bulgaria

Aimee Hart

Bijou Thomas

Senior Technical Architect
India

Aimee Hart

Matt O’Malley

Principal Solution Consultant
United Kingdom

Become a Tryzenaut

Are you passionate about all things digital?
We value people who are driven to achieve success for our customers, passionate about

what they do and love to push digital to the next level.

Our Offices

London

Head Office
4th Floor, 20 Appold St
London, EC2A 2AS

Melbourne

Regional Office
Level 4, 534 Church St,
Cremorne, 3121

Sofia

Development Centre

128 G.S.Rakovski str.
1000 Sofia

Sydney

Regional Office
Level 12, 64 York St
Sydney, 2000

Trivandrum

Development Centre
10th Floor, Ganga Building,
Technopark, Trivandrum