About Us
We’re Tryzenauts
Tryzenauts: Collective noun.
1. Pioneers in digital commerce who value knowledge and whose curiosity and skill drives creativity, agility and performance.
2. Expert solution providers who think differently; challenging clients and colleagues to reach the best possible outcomes.
3. A trusted and capable team.
We’re a fully distributed team of 250 Tryzenauts collaborating across 6 regional offices around the world.
We started in London, but have expanded to have operations in Melbourne, Sydney, Brisbane, Sofia and Trivandrum.
Our Story
Tryzens is a leading international digital commerce consultancy that takes a holistic approach to understanding and growing your business, no matter how or where your customers choose to buy. Our team of trading specialists, strategists, analysts, UX and technology experts are passionate about helping you achieve your goals by implementing solutions that optimise performance across all channels.Â
We have partnered with some of the world’s most successful retailers and brands to augment their teams and provide a complete range of services tailored to the attainment of their goals that has helped scale their businesses and provide compelling and engaging customer experiences.
Our Values
Passionate and Grounded
We’re passionate about all things digital commerce and as a team we uphold four core inter-connected values that get to the essence of who we are and signals our way of working across all of our engagements.Â
As a people business, we nurture talent, transition knowledge, enjoy our work, operate with integrity that underpin trusted long-term partnerships with our clients that deliver the best outcomes year after year.
Our team closely align with, and assist, our client’s in the attainment of their goals. We work as a wholly collaborative partner and as an extension of our clients own team, to help bring efficient and innovative solutions to market that drive results and build engaging and rewarding customer experiences. Â
People First
Empowered happy people achieve more
Collaboration & Innovation
Innovation and collaboration drives the greatest results
Customer Centric
Our customers’ growth is our success
Integrity, Trust & Transparency
Integrity & transparency build lasting relationships
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Our Mission
Our mission is to accelerate client success and growth across all channels, leveraging our expertise, insights and digital-first principles, to deliver compelling experiences that delight and engage your customers.
Always digital-first
We believe that in order to succeed in the long term, businesses should have a digital-first mentality, leveraging multiple channels and approaches to meet the customer wherever and whenever they have the propensity to browse and buy.
It’s not just about your digital flagship anymore, it’s about being transactional across all channels including apps, marketplaces, social and search channels to encourage growth and build holistic, consistent experiences.
We are proud to work in one of the most dynamic and diverse markets and we don’t accept that what has always been done, still works. We believe by understanding and predicting your customer preferences, capturing attention and reducing friction between channels you will delight your customer, you can grow without limits.
We Lead by Example, Not Words
Digital Commerce represents some of the most complex and sensitive data transactions in the market today, involving personal data, payment card information and the like. That’s why we believe it’s essential that we as a business also commit to uphold the standards that our clients are required to and take care to invest in and remain certified and compliant to quality, security and Payment Card Industry (PCI) standards.
PCI DSS Compliant
With the continued growth of cyber-criminal attacks it has never been more important to protect your customer’s sensitive data. As a certified PCI DSS Service Provider you can be assured that you customer’s payment card information, as well as your brand reputation is in safe hands.
QMS ISO 27001
ISO 27001 is the industry standard for the strong governance and management of information security. Assessed by independent, external auditors our ISO 27001 certification means you can be confident that the handling of any secure information is controlled, regulated and in compliance with ISO’s strict management standards.
ISO 9001
ISO 9001 is the international standard for quality management systems. It is deisgned to help organisations ensure that they meet the needs of customers and other stakeholder by having the framework in place to ensure consistent quality.
WCAG 2
Web accessibility is a key part of every online journey and having a clear framework is essential. We work within WCAG2 accessibility guidelines to ensure that this important hygiene factor is taken care of for you.
Our Team
Andy Burton
CEO
Matt Briggs
SVP Live Services
Eimear Carey
SVP People
Edd Castledine
CFO
Radcliffe Cole
SVP Solutions & Consulting
Dan Fountain
Managing Director, UKI
Leanne Franks
Head of UX
Stuart Jeffrey
COO
James Lutchmaya
Managing Director, ANZ
Kate Maszluch
SVP Marketing
Emil Nenov
VP Technology
Sam Paramban
General Manager, India
Zhivko Rusev
SVP Salesforce Practice
Greg Straw
VP Fuse
Kaloyan Yordanov
CTO
Amy Carroll
Head of BA & Solution Delivery
Radcliffe Cole
SVP Solutions & Consulting
Matt Curd
Head of Project Delivery
Ivan Dimitrov
SFCC Practice Lead
Liam Downes
Client Strategy & Success Director
Jemma Ferguson
Head of Client Delivery
Denitsa Feridarova
VP Quality Assurance
Dan Fountain
Managing Director
Paul Green
VP Sales - Brand
Aimee Hart
Principal CX Consultant
Tim Jenkins
VP Sales - D2C
Yasmin Moir
Operations Director
Alice Wiggins
Marketing Manager
Marc Aronsten
SVP, Commercial
Sophia Brooker
Operations Director
Simone Busch
Client Strategy & Success Director
Christina Chan
Senior Marketing Manager
Jason Farrugia
Head of BA & Solution Delivery
Veena Gopinath
Manager, QA
James Lutchmaya
Managing Director
Lakshmi Menon
Salesforce Practice Lead
Olivier Michelet
Head of Client Delivery
Sam Paramban
General Manager, India
Arjun Ramakrishnan
LiveOperations Manager
David Reeves
Delivery Director
George Stemmer
CRO Specialist
Andy Burton
CEO
Edd Castledine
CFO
Paul Neeson
Board Advisor (SEP)
Tony Robison
Non-executive Director
Geoff Unwin
Non-executive Chairman
Doing Our Bit for Our Local Communities
As a modern business, with a team who care passionately about integrity, fairness, ethics and our planet, we operate with conscious focus on the principles of an ESG framework (Environmental, Social and Governance).
Tryzens has clear policies and processes in place to ensure that we are always striving to better our ways of working and to demonstrate commitment, both internally and with our clients, across a range of focus areas such as equality, sustainability and transparency.
Tryzenauts of the Year 2023
Richard Gilling
Head of Technology
Australia
Aleksandra Yancheva
Senior Solutions Consultant
Bulgaria
Anoop Prakash
Senior Project Manager
India
Aimée Hart
Principal CX Consultant
United Kingdom
Become a Tryzenaut
Are you passionate about all things digital?
We value people who are driven to achieve success for our customers, passionate about
what they do and love to push digital to the next level.
Our Offices
London
Head Office
4th Floor, 20 Appold St
London, EC2A 2AS
Melbourne
Regional Office
Level 4, 534 Church St,
Cremorne, 3121
Sofia
Development Centre

128 G.S.Rakovski str.
1000 Sofia
Sydney
Regional Office
Level 12, 64 York St
Sydney, 2000
Trivandrum
Development Centre
10th Floor, Ganga Building,
Technopark, Trivandrum