About Us

We’re Tryzenauts
Tryzenauts: Collective noun.
1. Pioneers in digital commerce who value knowledge and whose curiosity and skill drives creativity, agility and performance.
2. Expert solution providers who think differently; challenging clients and colleagues to reach the best possible outcomes.
3. A trusted and capable team.
We’re a fully distributed team of 250 Tryzenauts collaborating across 6 regional offices around the world.
We started in London, but have expanded to have operations in Melbourne, Sydney, Brisbane, Sofia and Trivandrum.

Our Story
Tryzens is a leading international digital commerce consultancy that takes a holistic approach to understanding and growing your business, no matter how or where your customers choose to buy. Our team of trading specialists, strategists, analysts, UX and technology experts are passionate about helping you achieve your goals by implementing solutions that optimise performance across all channels.
We have partnered with some of the world’s most successful retailers and brands to augment their teams and provide a complete range of services tailored to the attainment of their goals that has helped scale their businesses and provide compelling and engaging customer experiences.
Our Values
Passionate and Grounded
We’re passionate about all things digital commerce and as a team we uphold four core inter-connected values that get to the essence of who we are and signals our way of working across all of our engagements.
As a people business, we nurture talent, transition knowledge, enjoy our work, operate with integrity that underpin trusted long-term partnerships with our clients that deliver the best outcomes year after year.
Our team closely align with, and assist, our client’s in the attainment of their goals. We work as a wholly collaborative partner and as an extension of our clients own team, to help bring efficient and innovative solutions to market that drive results and build engaging and rewarding customer experiences.
People First
Empowered happy people achieve more
Collaboration & Innovation
Innovation and collaboration drives the greatest results
Customer Centric
Our customers’ growth is our success
Integrity, Trust & Transparency
Integrity & transparency build lasting relationships
Our Mission
Our mission is to accelerate client success and growth across all channels, leveraging our expertise, insights and digital-first principles, to deliver compelling experiences that delight and engage your customers.
Always digital-first
We believe that in order to succeed in the long term, businesses should have a digital-first mentality, leveraging multiple channels and approaches to meet the customer wherever and whenever they have the propensity to browse and buy.
It’s not just about your digital flagship anymore, it’s about being transactional across all channels including apps, marketplaces, social and search channels to encourage growth and build holistic, consistent experiences.
We are proud to work in one of the most dynamic and diverse markets and we don’t accept that what has always been done, still works. We believe by understanding and predicting your customer preferences, capturing attention and reducing friction between channels you will delight your customer, you can grow without limits.

We Lead by Example, Not Words
Digital Commerce represents some of the most complex and sensitive data transactions in the market today, involving personal data, payment card information and the like. That’s why we believe it’s essential that we as a business also commit to uphold the standards that our clients are required to and take care to invest in and remain certified and compliant to quality, security and Payment Card Industry (PCI) standards.
PCI DSS Compliant
With the continued growth of cyber-criminal attacks it has never been more important to protect your customer’s sensitive data. As a certified PCI DSS Service Provider you can be assured that you customer’s payment card information, as well as your brand reputation is in safe hands.
QMS ISO 27001
ISO 27001 is the industry standard for the strong governance and management of information security. Assessed by independent, external auditors our ISO 27001 certification means you can be confident that the handling of any secure information is controlled, regulated and in compliance with ISO’s strict management standards.
ISO 9001
ISO 9001 is the international standard for quality management systems. It is deisgned to help organisations ensure that they meet the needs of customers and other stakeholder by having the framework in place to ensure consistent quality.
Our Team

Andy Burton
CEO

Matt Briggs
SVP Live Services

Edd Castledine
CFO

Dan Fountain
Managing Director, UKI

Leanne Franks
Head of UX

Stuart Jeffrey
COO

James Lutchmaya
Managing Director, ANZ

Kate Maszluch
SVP Marketing

Sarah Neblett-Lindo
Chief People Officer

Emil Nenov
VP Technology

Sam Paramban
General Manager, India

Zhivko Rusev
SVP Salesforce Practice

Greg Straw
VP Fuse

Daren Tomey
SVP Commercial, USA

Kaloyan Yordanov
CTO

Alex Burnham
Customer Success & Strategy Manager

Eimear Carey
SVP People

Radcliffe Cole
SVP Solutions & Consulting

Matt Curd
Head of Project Delivery

Ivan Dimitrov
SFCC Practice Lead

Liam Downes
Client Strategy & Success Director

Jemma Ferguson
Head of Client Delivery

Denitsa Feridarova
VP Quality Assurance

Dan Fountain
Managing Director

Nick Greasley
Senior Marketing Manager

Paul Green
VP Sales - Brand

Aimee Hart
Principal CX Consultant

Tim Jenkins
VP Sales - D2C

Yasmin Moir
Operations Director

Matt O'Malley
Interim Head of BA & Delivery Solution

Marc Aronsten
SVP, Commercial

Sophia Brooker
Operations Director

Simone Busch
Client Strategy & Success Director

Christina Chan
Senior Marketing Manager

Jason Farrugia
Head of BA & Solution Delivery

James Lutchmaya
Managing Director

Lakshmi Menon
Salesforce Practice Lead

Sam Paramban
General Manager, India

Arjun Ramakrishnan
LiveOperations Manager

David Reeves
Delivery Director

George Stemmer
CRO Specialist

Andy Burton
CEO

Edd Castledine
CFO

Guy Davies
Non-Executive Chairman

Ed Minton
Non-executive Director

Jess Ledger
Board Observer
Doing Our Bit for Our Local Communities
As a modern business, with a team who care passionately about integrity, fairness, ethics and our planet, we operate with conscious focus on the principles of an ESG framework (Environmental, Social and Governance).
Tryzens has clear policies and processes in place to ensure that we are always striving to better our ways of working and to demonstrate commitment, both internally and with our clients, across a range of focus areas such as equality, sustainability and transparency.
Tryzenauts of the Year 2023

Richard Gilling
Head of Technology
Australia

Aleksandra Yancheva
Senior Solutions Consultant
Bulgaria

Anoop Prakash
Senior Project Manager
India

Aimée Hart
Principal CX Consultant
United Kingdom
Become a Tryzenaut
Are you passionate about all things digital?
We value people who are driven to achieve success for our customers, passionate about
what they do and love to push digital to the next level.