Merchants know they should care about this tribe, but often no-one is quite sure why or what they should be doing to get their share of the millennials’ spending. The truth is, there is no absolute definition of a millennial and no perfect answer to that conundrum. However, if you wade past these niggles, there is much that can be done to attract this key set of shoppers – and then retain them as loyal customers.
Don’t let this group slip through your fingers, hone in on the digital world and all the advantages it has to offer. Take the leap to accommodate those who fuel the online retail world, today.