Forever New Launches New App to Support the Omnichannel Customer Journey 

Forever New has teamed with Tryzens and Poq to design and build a new app to create a richer experience and connect channels. 

Founded in Melbourne, Australia and loved across the globe, Forever New is known for designing and making effortlessly wearable and timeless collections that celebrate modern femininity. Each collection is designed in Australia with a unique blend of seasonal trends, feminine silhouettes and of the moment detailing, giving their customers the confidence to feel beautiful in every moment. 

The goal of the partnership was to design an app which would reinvigorate the customer experience and support an omnichannel customer journey. To develop the new app, Forever New selected the Poq appCommerce platform because of its strong market credentials and rich, native functionality that is used by many well-known brands across the world to engage the customer. Tryzens, as a global partner of Poq and world leading eCommerce solutions architects and technology implementers are the perfect fit to deliver the project.  

Carolyn Mackenzie, Managing Director at Forever New said of the partnership: 

“We are really excited about building this app with Poq and Tryzens to increase the range of channels that we can engage with our customers on. Apps offer a different opportunity to communicate and build rapport, improving relevance for our customers by offering unique experiences that in turn help build loyalty and lifetime value. Working with Tryzens is a perfect fit because of their track record and experience working with some of the most well-known retailers globally to deliver innovative and elegant designs and solutions.” 

Andy Burton, CEO of Tryzens added: “Forever New are such a vibrant and energetic retailer that are always thinking ahead with how to connect with their customers and provide the richest and deepest customer experience possible. Collaborating closely with the team at Forever New, and through our partnership with Poq, we are thrilled be helping them design a bespoke app to revolutionise the customer journey they are offering. We are delighted to be tasked with bringing their vision to life in adding a new and differentiated channel to delight their customers with curated content and new levels of interaction that complements their eCommerce platform.