Sweaty Betty, the women’s activewear brand, has signed a definitive deal with eCommerce systems integrator and managed service provider, Tryzens, to help re-imagine its online offering for their modern digital shopper.
Sweaty Betty was founded by Tamara and Simon Hill-Norton in 1998, starting with a single boutique shop in London’s Notting Hill, but now with over 50 stores worldwide and a thriving online operation. The company wanted to enhance its eCommerce platform to better serve its growing global customer base and more effectively adapt to the changing way its customers access eCommerce in the digital age. To that end, the new site will be built with a mobile-responsive design, whilst also promoting a seamless, omni-channel customer experience no matter which channels their customers engage through.
The underlying eCommerce website will be built on the highly successful Salesforce Commerce Cloud platform, which is ideally suited to the retailer for its ability to easily and efficiently scale, simplify administration and merchandising, and expand internationally in support of future business growth. Tryzens will work closely with Sweaty Betty to enhance and improve the popular apparel brand’s online operations and transform their customers’ journey and experience through the site to more effectively reflect their brand and lifestyle aspirations. The initial new website is due to go live later this year.
Simon Hill-Norton, CEO of Sweaty Betty commented: “At Sweaty Betty we are obsessed with delivering outstanding customer experiences, wherever our customers touch the brand. This means that both our in-store experience and our online experience need to be world class. We are also investing in rapid growth in the USA with seven new store openings in 2017, matching our fast growth in online sales. To support continued international growth and to enhance our online experience, we are upgrading our web platform to the Salesforce Commerce Cloud. To make this re-platform a success we have chosen Tryzens as our partner for Systems Integration.
“Having come to know the team at Tryzens over the last 18 months, we know that they can deliver a world class site and end-to-end customer experience that both reflects our values and also ensure we can easily scale for future growth and demand.”
The new site is expected to enhance Sweaty Betty’s online presence by increasing traffic to the site, improving conversion rates and average spend.
Andy Burton, CEO, Tryzens added: “Sweaty Betty is an amazing ambassador for British design and a tremendous example of a brand that operates successfully at the forefront of innovation in the high growth activewear market. We are proud to have been selected as Sweaty Betty’s delivery partner to help them take the next steps in their online growth strategy and fully embrace the opportunity of an omni-channel customer experience. We have shared business goals and cultures and a joint passion through our roadmap together over the next 18 months to ensure that we will continue to innovate and evolve the site together well after its launch. As experts in the very capable Salesforce Commerce Cloud platform, we look forward to helping Sweaty Betty leverage the full value of their investment to enhance customer experience and drive their business growth.”
About Sweaty Betty
Born in the heart of London’s Notting Hill, Sweaty Betty has been ensuring that style meets performance in women’s active wear for over 15 years. The brand’s mission is to “inspire women to find empowerment through fitness”. Sweaty Betty has over 45 boutiques in the United Kingdom, twelve boutiques in the United States and outposts in world famous department stores Harrods and Selfridges.
Sweaty Betty’s founder and Creative Director Tamara Hill-Norton is renowned for fusing multi-sport ranges with on-trend aesthetics. Sweaty Betty has become famous for its innovative designs that transcend the studio, excelling across multiple sports from yoga to running and dance. The brand is distinguished by its unique London sensibility, flattering and high performance fits, statement colors and prints, and its place in the most discerning customers’ wardrobes. Sweaty Betty has featured on the London Fashion Week runway, putting the brand at the forefront of performance and style.