Tryzens selected to develop integration solution for the Salesforce® Commerce Cloud platform, to enable innovative start up HubBox to service retailers such as Jack Wills to offer 2,000+ additional collection points as a delivery option for their customers, increasing customer choice and convenience.

Tryzens has successfully completed the development of a pre-built integration or ‘cartridge’ for innovative UK start-up HubBox, which will enable Salesforce Commerce Cloud users to reduce the time to market for the new delivery start-up. With more than 100 retailers already deploying HubBox as their Click & Collect solution, British fashion brand Jack Wills has become the first Salesforce Commerce Cloud customer to sign on to the service following the development of the cartridge with Tryzens, rolling out across the UK in time for the peak season.

HubBox is a new breed of delivery service that has developed a huge, nationwide network of Collect Points, so that retailers can increase their Click & Collect coverage significantly with very little effort. HubBox’s Collect points are based in trusted local shops, like dry cleaners and pharmacies, providing customers with the greatest convenience. This is ideal for consumers as they no longer need to worry about being at home to receive a delivery or parcels going missing at the office.

HubBox enables retailers to offer Click and Collect without changing their preferred or existing fulfilment and courier services. As well as expanding the reach of an omnichannel retailer, the service is suited to retailers without brick and mortar stores, providing a physical presence from where customers can pick up their shopping at their own convenience. For HubBox, Tryzens’ integration is a critical competitive advantage in the world of delivery providers, as squeezed retailers are increasingly focusing on rapid implementation of new services in order to stay ahead.

This integration will enable retailers to offer HubBox to customers during checkout on their eCommerce sites, quickly and seamlessly. Instead of a lengthy integration process that is bespoke to each retail user, the cartridge uses pre-written code and best practice to make deployment easy.

Greg Straw, Partner Manager at Tryzens, said: “When we first started talking, HubBox were seeing great growth in the Magento eCommerce platform space, but had yet to make ground in the Salesforce Commerce Cloud market. We quickly realised there was an excellent opportunity for a partnership. With our knowledge of the Salesforce Commerce Cloud space, and HubBox’s unique offering, we could bring something quite different to retailers in that market. Having a cartridge ensures that retailers such as Jack Wills can offer a convenient delivery option without extensive technological implementation or custom coding to integrate Salesforce Commerce Cloud with HubBox’s unique system.

“We’re working more and more with innovative technology companies through our partner network, and there’s a huge mutual benefit to doing so. For the technology company; they get access to our multi-platform expertise and a pre-built integration which saves about 90% of integration time and removes a big barrier to sale. Many retailers we speak to simply won’t work with a tech company that don’t have a pre-built integration. For us, we get the opportunity to work with some of the newest and dynamic tech companies in the market, this is one of the ways that we keep our retail clients ahead of their competition and seeing double digit year-on-year growth.”

“The investment is already paying off as we’re about to launch on another three significantly sized retailers; it’s unlikely we would have seen such rapid expansion without the cartridge to aid our conversations”

Sam Jarvis, Founder & CEO at HubBox continues: “We selected Tryzens after a competitive tender to develop the cartridge. We have seen a significant increase in success with Salesforce Commerce Cloud retailers and shorter sales cycles pivoting on the availability of the integration, so it’s an important promotable asset for us as an emerging tech  company. The investment is already paying off as we’re about to launch on another three significantly sized retailers; it’s unlikely we would have seen such rapid expansion without the cartridge to aid our conversations. We expect to grow our business with Salesforce Commerce Cloud platform users considerably over the next few months.”

“We know that for consumers, providing multiple delivery options and convenience at checkout is essential –  it’s one of the key variables that determines a purchase. A retailer’s delivery proposition is now a clear opportunity for differentiation, and our customers see both increased customer loyalty and improvements in conversion rates, irrespective of their size. We’re really excited that the Sales Commerce Cloud integration will enable us to extend these advantages to even more retailers” he added.

About HubBox

Founded in 2015, HubBox provides online retailers with a market-leading Click & Collect technology solution. It enables retailers across all major ecommerce platforms to offer a network of pick-up points to customers at checkout, without changing courier.

Managing a nationwide network of over 3000 collect point locations, HubBox provides a rapid to integrate Click & Collect solution for some of the UK’s largest brands in ecommerce, including Warehouse, Jack Wills and Joy.

Ecommerce specialist Tryzens expands its relationship with innovative payments company Klarna to streamline, support and standardise its eCommerce Platform integrations.

Following the successful build of an initial Hybris integration for Klarna, Tryzens have increased the scope of their involvement, culminating in becoming Klarna’s sole partner for Salesforce Commerce Cloud and Hybris integrations, across their entire product range. Retailers operating on these platforms will now have a considerably more efficient process and reduced time to market to benefit from Klarna’s popular ‘Buy now, pay later’ approach, which is gaining significant market traction.

After running a selection process, Klarna took the decision to adopt Tryzens’ Integration Portfolio Management (IPM) service to support their own internal capabilities. IPM enables innovative software companies to work with a single provider for development, support and go-to-market strategy services across multiple eCommerce platforms at once. Tryzens’ IPM simplifies the principles of integrating 3rd party technologies with major eCommerce Platforms, whereby the client invests in a process and resource pool that is flexible to meet their evolving needs and priorities based upon market demand. As such, Klarna benefit from access to platform specialist teams, managed by a single Project Manager, significantly reducing overheads.

Greg Straw, Partner Manager at Tryzens said: “The multi-platform relationship between Klarna and Tryzens is a great example of a symbiotic technical partnership. After all, having an up to date integration portfolio is key to rapid growth across multiple markets, which is fundamental for a disruptive company like Klarna. We are really excited to have been chosen to support them as they launch in new countries and fulfil their ambitious expansion plans.”

About Klarna

Klarna was founded in Stockholm in 2005 with the idea of simplifying buying. Klarna does this by letting the consumer receive the goods first and pay afterwards, while assuming the credit and fraud risks for the merchants. Today, Klarna is one of Europe’s fastest growing companies.

In 2014 Klarna joined forces with SOFORT and formed Klarna Group, the leading European payment provider. Klarna Group has more than 1200 employees and is active on 18 markets.

Author: Caroline Baldwin, Essential Retail

Homeware retailer, Joseph Joseph, has experienced a significant increase in eCommerce and mCommerce sales after replatforming its online operations with Tryzens.

The retailer has reported a 45% increase in revenue a year after working with Tryzens to relaunch its eCommerce operation on Magento Enterprise eCommerce in February 2016.

Joseph Joseph has upped its unique users 20% year-on-year, and reduced its bounce rate by 14%. As well as a 45% growth in revenue from an increase in web traffic, the retailer also reported a 25% increase in conversions. Meanwhile the mobile-responsive site contributed to a 57% increase in new mobile shoppers, leading to a 71% growth in mobile sales.

Mike Warwick, head of online at Joseph Joseph, said it was very important for the retailer to have a website that could upscale as it continues to grow internationally. Joseph Joseph currently has stocklists in over 100 countries and the replatform enabled users across the world to have a unified view of price, products, inventory and orders, as well as checkout functionalities including one-click ordering, multi-currency and tax calculation.

The retailer has reported a 45% increase in revenue a year after working with Tryzens to relaunch its eCommerce operation on Magento Enterprise eCommerce in February 2016.

The majority of Joseph Joseph sales are wholesale (96%), but the brand is focused on growing its D2C strategy so it can understand the purchasing habits of its consumers.

“But while having an online platform was one thing, ensuring our customers had an improved user experience, across all platforms, was yet another key aspect,” explained Warwick. “Tryzens’ ability to thoroughly understand these aims meant they were expertly and effortlessly able to implement the best eCommerce solutions for our business, enabling us to reinvest our focus into improving other components of the company.”

Joseph Joseph’s previous website was built in-house and was struggling to keep up with the increase in online demand. Warwick said having a bigger platform allows the retailer to tap into Magento’s bigger pool of clients. “If we want a new feature developed, it’s more likely than not someone else has it.”

He added: “With today’s consumer expecting websites to offer both speed and responsive design, our new website guaranteed these were given priority no matter what platform, ensuring users had maximum flexibility in their purchases. The new solutions implemented by Tryzens have effectively resonated with both desktop and the ever-growing mobile user, resulting in a massive pool of new users. The enhanced online journey has been able to convert these new users into making purchases, representing a big stride forward in improving both our customer service and our profitability.”

Andy Burton, CEO of Tryzens, said: “Joseph Joseph’s remarkable growth in revenue perfectly illustrates what a responsive website can achieve, especially when combined with a mobile-first approach. Through our expert knowledge and robust partnerships with leading eCommerce providers, it was clear that the Magento Enterprise, alongside other supporting applications, would be the best solutions needed to maximise its customers’ online experience and thus improve profitability.”

Did you know £1,600,000,000 is spent in the UK every year on Christmas presents?

With Black Friday and Cyber Monday out of the way and less than a month until the big day itself, our independently commissioned survey into 1,200 people has revealed that the majority of UK consumers will do at least half their Christmas shopping online this year.

Black Friday is now being seen as the springboard for the ‘Golden Quarter’ in retail. Britons are reported to have spent a total of £5.8 billion over the course of the Cyber Weekend this year, with online sales increasing by almost 21%. As we’ve seen with our customer’s success, there is no doubt that this year consumers are spending more than ever, and importantly, are 100% comfortable with doing most or all of their spending online. The lesson for online fashion and apparel retailers is understand how the UK consumer is shopping, get through the Golden Quarter and make enhancements to their online offering in 2017.

We’ve teamed up with our partners Magento to bring you the ’12 Retail Days of Christmas’, enabling top retailers to fully understand the consumers and their shopping habits at the peak of the festive period.

Our 12 Retail Days of Christmas fact series is the perfect fun and festive way to monitor key trends. Over the next 12 working days we will be discussing these points on the blog. Similarly, you can keep up to date and join the conversation with other retailers using #12RetailDays on Facebook and Twitter.

Can’t wait? The report is available for free download here.

Tryzens now able to offer app build and design following partnership move

eCommerce and managed services specialist Tryzens has entered into a strategic partnership with app commerce platform Poq. The partnership aims to leverage Tryzens wealth of experience in the eCommerce market and bring the development on native, omni-channel apps to the mainstream retail market.

Poq, founded in 2011 by Øyvind Henriksen & Michael Langguth, provides retailers with a platform to innovate omni-channel apps whilst also offering them complete control over design and functionality. App commerce, a term coined by Poq, refers to omni-channel purchasing facilitated through apps both in-store and online.

“We are really excited to be partnering with Poq because we believe our partnership has the ability to drive real changes in the eCommerce market. Consumers are increasingly turning to their mobiles to browse retailer’s sites and purchase products. It is therefore vital that these apps are developed to a high standard,” says Greg Straw, Partner Manager, Tryzens. “By partnering with Poq, we are able to offer the skills and expertise to help grow the demand for ‘app commerce’ provisions amongst our clients. In return, Poq will help Tryzens to bring a new offering to our clients that will strengthen their overall digital presence and help to further their omni-channel strategies.”

“By partnering with Poq, we are able to offer the skills and expertise to help grow the demand for ‘app commerce’ provisions amongst our clients.”

Poq, as opposed to other app providers, grants its clients complete control of app content and design, allowing them to offer fully customised, native iOS or Android apps. The platform enables companies to populate their app with store finders, shoppable lookbooks, barcode scanners, social network integration, Augmented Reality, eCommerce analytics and best-of-breed payment solutions. Poq also offers its clients performance benchmarking, helping them identify the best possible growth opportunities, and giving insight into what their customers really want.

Poq apps have shown to reliably double mobile conversion rates and engagement from mobile consumers across the platform. Poq has already built native shopping apps for retailers like House of Fraser, Radley, and fast fashion etailers Boohoo and Missguided.

Poq, the app commerce company