Sweaty Betty

Sweaty Betty creates a leading customer experience with Tryzens.

about Sweaty Betty

Founded in 1998 by Tamara Hill-Norton, Sweaty Betty has been shaking up the activewear market for 20 years and has opened over 60 stores globally, from London all the way to San Francisco. Designed by women for women, their goal is to make you feel powerful and amazing from studio to street with the best fit and fabric.

 

the brief

Sweaty Betty have a strong brand presence and culture in the market, and were looking for a partner to implement an online experience that could parallel the one that was offered in-store. It was also significantly important to implement a platform that would allow them to grow unimpeded on a global scale and add a new geography in a matter of weeks to meet global customer demand. In addition, they wanted an intuitive user experience that would be available and functional no matter where or how their customers choose to shop and build customer loyalty by building a rich online brand experience.

the brief

Sweaty Betty have a strong brand presence and culture in the market, and were looking for a partner to implement an online experience that could parallel the one that was offered in-store. It was also significantly important to implement a platform that would allow them to grow unimpeded on a global scale and add a new geography in a matter of weeks to meet global customer demand. In addition, they wanted an intuitive user experience that would be available and functional no matter where or how their customers choose to shop and build customer loyalty by building a rich online brand experience.

the solution

Salesforce commerce cloud was selected by Sweaty Betty because of the responsive framework, rich merchandising, content creation and global expansion abilities, which would work to underpin their ambitious growth plans. The digital offering works to create a harmonious experience for the customer and encompass the full Sweaty Betty brand experience with highly detailed, editorial product pages that bring education to the forefront with detailed information on fabrics and care as well as a strong emphasis on social proof with ratings & reviews. The new site reflects Sweaty Betty’s confident passion and their clear understanding of their core demographic enabling them to ride the wave of growth more seamlessly.

the solution

Salesforce commerce cloud was selected by Sweaty Betty because of the responsive framework, rich merchandising, content creation and global expansion abilities, which would work to underpin their ambitious growth plans. The digital offering works to create a harmonious experience for the customer and encompass the full Sweaty Betty brand experience with highly detailed, editorial product pages that bring education to the forefront with detailed information on fabrics and care as well as a strong emphasis on social proof with ratings & reviews. The new site reflects Sweaty Betty’s confident passion and their clear understanding of their core demographic enabling them to ride the wave of growth more seamlessly.

“eCommerce represents a vital and growing part of our business – not only in terms of online sales but, as an omnichannel retailer in terms of better understanding and supporting our customer. We want to ensure they have the same positive experience when engaging with us, no matter when and how they shop.”
simon hill-norton, CEO at Sweaty Betty

site features

editorial product pages

Sweaty Betty’s product pages have been designed with their customers in mind, featuring rich product imagery & videos, technical garment information as well as customer ratings and reviews to pave the path to purchase.

site features

editorial product pages

Sweaty Betty’s product pages have been designed with their customers in mind, featuring rich product imagery & videos, technical garment information as well as customer ratings and reviews to pave the path to purchase.

AI driven predictive search

By leveraging the power of artificial intelligence, customers are able to easily locate products and remove the frustration that comes with dead-end searches.

AI driven predictive search

By leveraging the power of artificial intelligence, customers are able to easily locate products and remove the frustration that comes with dead-end searches.

shoppable lookbooks

In order to leverage their beautiful campaign imagery and immerse customers in a rich brand experience, shoppable lookbooks have been implemented driving sales and engagement.

shoppable lookbooks

In order to leverage their beautiful campaign imagery and immerse customers in a rich brand experience, shoppable lookbooks have been implemented driving sales and engagement.

wellness blog and class bookings

To encourage a sense of community amongst their loyal customers, Sweaty Betty have a range of workout and fitness classes to learn more about and book through their online offering. In addition, there are workout videos, wellness tips and tricks available to provide rich and relevant content.

wellness blog and class bookings

To encourage a sense of community amongst their loyal customers, Sweaty Betty have a range of workout and fitness classes to learn more about and book through their online offering. In addition, there are workout videos, wellness tips and tricks available to provide rich and relevant content.
“From early discussions with Tryzens, we knew they had a thorough understanding of, and alignment with, the aspirations and heritage of our brand, sharing our passion for all things digital and demonstrating a deep understanding of how technology can deliver our vision and empower our customer. They have shown great insight and a fundamental commitment to partnership, and we look forward to working with them to further evolve our capability and deliver on our future vision”
simon hill-norton, CEO at Sweaty Betty

25%

Increase

in revenue

51%

increase

in mobile revenue

50%

increase

in international transactions

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