Sweaty Betty

Sweaty Betty moves from strength to strength with world-class digital experience

About Sweaty Betty

Founded by Tamara Hill-Norton in 1998, Sweaty Betty has been shaking up the activewear market for over 20 years. With more than 150 stores and concession globally, from London all the way toHong Kong, it’s safe to say Sweaty Betty has travelled far.

Designed by women for women, their goal is to make you feel powerful and amazing from studio to street with the best fit and fabric. As a brand, Sweaty Betty also believe that a sustainable future is the only future and are on a journey to create it for our planet, people and for the community.

The Brief

In 2018, Sweaty Betty took a significant step in their journey to enhance their digital offering. With such a strong brand presence and culture in the market, they were looking for a partner that could implement and support an online experience that could parallel the in-store offering.

It was important to implement a platform that would allow them to grow unimpeded on a global scale and add a new geography in a matter of weeks to meet global customer demand.

They also wanted to drive engagement, satisfaction and loyalty by providing an exceptional brand and user experience that continuously meets the needs of their customers at every stage of their online journey across multiple devices.

The Brief

In 2018, Sweaty Betty took a significant step in their journey to enhance their digital offering. With such a strong brand presence and culture in the market, they were looking for a partner that could implement and support an online experience that could parallel the in-store offering.

It was important to implement a platform that would allow them to grow unimpeded on a global scale and add a new geography in a matter of weeks to meet global customer demand.

They also wanted to drive engagement, satisfaction and loyalty by providing an exceptional brand and user experience that continuously meets the needs of their customers at every stage of their online journey across multiple devices.

The Solution

Sweaty Betty selected Tryzens as their digital commerce partner to deliver the brand’s digital flagship in 2018 and support their long-term digital plans.

Salesforce Commerce Cloud was chosen as their preferred platform because of the responsive framework, rich merchandising, content creation and global expansion abilities, which would work to underpin Sweaty Betty’s ambitious growth plans.
Since their website relaunch, Sweaty Betty has continually challenged the status quo by delivering a modern, intuitive experience for customers worldwide with the support of their dedicated Tryzens team.

Alongside the adoption of functionalities that provide unparalleled user experiences, their digital flagship has brought the Sweaty Betty brand story to the forefront. Customers can immerse themselves in the brand and learn more products on a granular level through detailed, editorial product pages. The site reflects Sweaty Betty’s confident passion and their clear understanding of their core demographic enabling them to ride the wave of growth more seamlessly.

The Solution

Sweaty Betty selected Tryzens as their digital commerce partner to deliver the brand’s digital flagship in 2018 and support their long-term digital plans.

Salesforce Commerce Cloud was chosen as their preferred platform because of the responsive framework, rich merchandising, content creation and global expansion abilities, which would work to underpin Sweaty Betty’s ambitious growth plans.
Since their website relaunch, Sweaty Betty has continually challenged the status quo by delivering a modern, intuitive experience for customers worldwide with the support of their dedicated Tryzens team.

Alongside the adoption of functionalities that provide unparalleled user experiences, their digital flagship has brought the Sweaty Betty brand story to the forefront. Customers can immerse themselves in the brand and learn more products on a granular level through detailed, editorial product pages. The site reflects Sweaty Betty’s confident passion and their clear understanding of their core demographic enabling them to ride the wave of growth more seamlessly.

“From early discussions with Tryzens, we knew they had a thorough understanding of, and alignment with, the aspirations and heritage of our brand, sharing our passion for all things digital and demonstrating a deep understanding of how technology can deliver our vision and empower our customer. They have shown great insight and a fundamental commitment to partnership, and we look forward to working with them to further evolve our capability and deliver on our future vision”
Simon Hill-Norton, Co-founder at Sweaty Betty

Site Features

Editorial product & content pages

Throughout the Sweaty Betty site, rich content and video provide an immersive brand experience that aims to match the one you would receive in-store. To help achieve this, the product listing and detail pages incorporate rich, editorial imagery s that highlight the quality of each product in action and best reflect the brand. Customers can also easily access technical garment information, as well as customer ratings to pave their path to purchase.

Blog pages that feature valuable wellness & lifestyle content also feature on the site to help instil a sense of community amongst Sweaty Betty customers and advocates.

Site Features

Editorial product & content pages

Throughout the Sweaty Betty site, rich content and video provide an immersive brand experience that aims to match the one you would receive in-store. To help achieve this, the product listing and detail pages incorporate rich, editorial imagery s that highlight the quality of each product in action and best reflect the brand. Customers can also easily access technical garment information, as well as customer ratings to pave their path to purchase.

Blog pages that feature valuable wellness & lifestyle content also feature on the site to help instil a sense of community amongst Sweaty Betty customers and advocates.

Artificial Intelligence capability

By leveraging the power of artificial intelligence, customers are served smart recommendations and are able to easily locate products and remove the frustration that comes with dead-end searches. To help increase conversion, customers are also given the opportunity to quickly add recommended products within cart flyout.

Artificial Intelligence capability

By leveraging the power of artificial intelligence, customers are served smart recommendations and are able to easily locate products and remove the frustration that comes with dead-end searches. To help increase conversion, customers are also given the opportunity to quickly add recommended products within cart flyout.

International site serving 100+ countries

Sweaty Betty were able to strengthen their international growth ambitions by rolling out multi-currency and localised content experiences that are personalised to the customer’s region.

A dedicated German language site was also launched in 2021 to underpin the brand’s strategic goals to connect with customers and grow in the region

International site serving 100+ countries

Sweaty Betty were able to strengthen their international growth ambitions by rolling out multi-currency and localised content experiences that are personalised to the customer’s region.

A dedicated German language site was also launched in 2021 to underpin the brand’s strategic goals to connect with customers and grow in the region

Creation of bundles through the Fit Kit

Through Sweaty Betty’s Fit Kit bundle functionality, customers can configure a set of leggings with a matching sports bra and save on their bundle. Users can browse through products that are eligible for the offer within the dedicated Fit Kit PLP.

Customers who purchase an item that feature within the Fit Kit bundle are prompted with the offer at checkout and can add to bag without navigating away.

Creation of bundles through the Fit Kit

Through Sweaty Betty’s Fit Kit bundle functionality, customers can configure a set of leggings with a matching sports bra and save on their bundle. Users can browse through products that are eligible for the offer within the dedicated Fit Kit PLP.

Customers who purchase an item that feature within the Fit Kit bundle are prompted with the offer at checkout and can add to bag without navigating away.

Enhanced click and collect functionality

To ensure customers have more control over their delivery preferences, Sweaty Betty offer an increased number of click and collect locations to choose from when purchasing online. Through their partnership with the John Lewis group, customers can now pick up their items from Waitrose stores nationwide, as well as the SB retail stores.

The enhanced functionality allows users to find their most convenient pick up location during the checkout process.

Enhanced click and collect functionality

To ensure customers have more control over their delivery preferences, Sweaty Betty offer an increased number of click and collect locations to choose from when purchasing online. Through their partnership with the John Lewis group, customers can now pick up their items from Waitrose stores nationwide, as well as the SB retail stores.

The enhanced functionality allows users to find their most convenient pick up location during the checkout process.

“As a result, Sweaty Betty’s Direct to Consumer channel has been a key driver of the brand’s recent double digital growth. When you know that your site is being taken care of even while you sleep, it lifts the burden from our team & allows them to focus on what matters most - the customer. That's exactly what Tryzens have done for us by proving time and again that they have a robust, speedy & proactive approach to support our growth, they are a partner that we trust to make the right decisions and go the extra mile.”
Annabel Thorburn, SVP eCommerce at Sweaty Betty

Trading across

150+ regions globally

New experiences

launched every 3 weeks

Double digit

growth YoY

Learn more about Sweaty Betty's sustainability journey online