kikki.K

Tryzens accelerates kikki.K’s global growth with the implementation of an agile platform and retail expertise

About kikki.K

Founded by Kristina Karlsson in 2001, kikki.K is a global Swedish design and stationery brand with over 100 stores globally, stocked in over 250 others and ships to guests in over 140 countries from kikki-k.com. Through beautiful Swedish design, kikki.K inspires and empowers people the world over to live their best life every day.

The Brief

With their existing technology stack impeding their ability to accelerate global growth, kikki.K selected Tryzens to create a digital offering that enhances the customer experience with the brand, no matter where or how they choose to shop. The goal for Tryzens was to create a digital commerce offering that inspired and engaged customers while reducing the operating costs associated with running ten sites on varied platform versions and configurations.

The Brief

With their existing technology stack impeding their ability to accelerate global growth, kikki.K selected Tryzens to create a digital offering that enhances the customer experience with the brand, no matter where or how they choose to shop. The goal for Tryzens was to create a digital commerce offering that inspired and engaged customers while reducing the operating costs associated with running ten sites on varied platform versions and configurations.

The Solution

Tryzens completed a thorough competitor analysis against the requirements of kikki.K and determined that the agility and scalability of the Salesforce Commerce Cloud platform was best suited to their global growth and rich customer experience ambitions.

The new eCommerce offering was planned and delivered in under six months to reduce operating costs associated with their legacy platform. This resulted in an expedited return on investment and maximum cost efficiency. Best practice UX designs were implemented leveraging a clean and modern approach, to allow their products to really shine and create an online experience that echoes that of the stores. In addition, having access to a suite of Tryzens Accelerated Services such as store locator and ratings & reviews, they have been able to optimise the customer experience and track the impact of incremental changes using Tryzen’s proprietary analytics software, TradeState.

The Solution

Tryzens completed a thorough competitor analysis against the requirements of kikki.K and determined that the agility and scalability of the Salesforce Commerce Cloud platform was best suited to their global growth and rich customer experience ambitions.

The new eCommerce offering was planned and delivered in under six months to reduce operating costs associated with their legacy platform. This resulted in an expedited return on investment and maximum cost efficiency. Best practice UX designs were implemented leveraging a clean and modern approach, to allow their products to really shine and create an online experience that echoes that of the stores. In addition, having access to a suite of Tryzens Accelerated Services such as store locator and ratings & reviews, they have been able to optimise the customer experience and track the impact of incremental changes using Tryzen’s proprietary analytics software, TradeState.

“We are very excited to be partnered with Tryzens so we can deliver an online guest experience that matches the experience offered in our brick and mortar stores. We now have the flexibility and support to launch new, localised offerings and experiences in a timely manner so we can respond to what guests want and expect from us.”
IAN NAIRN, CEO, KIKKI.K

The Results

Increased conversion and user engagement

Leveraging the power of the Salesforce Commerce Cloud Platform and the expertise of the Tryzens team, kikki.K have seen extraordinary results, which has been echoed by positive customer feedback. Since launch they have seen a 50% increase in conversion as well as increased site engagement. In line with their global growth plans, they now have the ability to meet ever-changing customer demand with the ability to launch a new, localised offering in a matter of weeks, leveraging the power of the platform and support of the Tryzens team.

The Results

Increased conversion and user engagement

Leveraging the power of the Salesforce Commerce Cloud Platform and the expertise of the Tryzens team, kikki.K have seen extraordinary results, which has been echoed by positive customer feedback. Since launch they have seen a 50% increase in conversion as well as increased site engagement. In line with their global growth plans, they now have the ability to meet ever-changing customer demand with the ability to launch a new, localised offering in a matter of weeks, leveraging the power of the platform and support of the Tryzens team.

“Our decision to partner with Tryzens resulted in an on-time and on budget delivery that provides us with a great guest experience and an agile platform for continued growth. The level of support, guidance and engagement that Tryzens has provided us has been first class and we are excited to keep growing our business on a global scale with Tryzens at our side.”

IAN NAIRN, CEO, KIKKI.K

60%

Increase

in transactions

48%

increase

in mobile revenues

53%

increase

in international transactions

want to see more?