Jurlique

bringing the Adelaide Hills to the world

about Jurlique

Jurlique was established in the 1980s by founders, Ulrike and Jurgen Klein. Ulrike, a horticulturalist and botanist, specialised in growing healing herbs. Jurgen, a biochemist and naturopath, created the original formulas behind our skin care products. They were determined to use their deep knowledge of botany and biochemistry to unlock the healing powers of Nature to cultivate radiant, healthy looking skin. Since its inception, Jurlique has grown to operate in 13 countries, operate a certified biodynamic and organic farm in the Adelaide Hills and operate skin care spas across the globe.

the brief

Jurlique were seeking to transform their digital flagship to enable rich customer experiences, unimpeded global growth and a truly holistic brand experience. Jurlique’s previous technology stack was disparate and held them back from providing experiences that delighted customers, no matter where they are located and stood up to the personalised experience that customers had come to expect from the one offered in-store and in-spa.

the brief

Jurlique were seeking to transform their digital flagship to enable rich customer experiences, unimpeded global growth and a truly holistic brand experience. Jurlique’s previous technology stack was disparate and held them back from providing experiences that delighted customers, no matter where they are located and stood up to the personalised experience that customers had come to expect from the one offered in-store and in-spa.

the solution

The new ecommerce platform formed the basis of Jurlique’s digital strategy and capabilities, and delivered significant improvements in the user experience, removed friction from the customer journey and deliver improved trading stats and streamlined operations for the digital team.

Jurlique worked in collaboration with Tryzens to implement a comprehensive website and back-end redesign, creating a new, intuitive experience for customers that effectively communicated their strong brand proposition and commitment to provide unparalleled, quality products that remain environmentally conscious. In addition, integration with store data had enabled Jurlqiue to access a single customer view to present personalised content and offers, such as personalised product recommendations, deluxe samples and birthday offers to create a more personalised experience across channels.

In support of Jurlique’s global aspirations, Tryzens ensured that the functionality and design of the new platform are consistent regardless of the territory the customer is in, while providing localised messaging and payment options to ensure that customer expectations are met.

the solution

The new ecommerce platform formed the basis of Jurlique’s digital strategy and capabilities, and delivered significant improvements in the user experience, removed friction from the customer journey and deliver improved trading stats and streamlined operations for the digital team.

Jurlique worked in collaboration with Tryzens to implement a comprehensive website and back-end redesign, creating a new, intuitive experience for customers that effectively communicated their strong brand proposition and commitment to provide unparalleled, quality products that remain environmentally conscious. In addition, integration with store data had enabled Jurlqiue to access a single customer view to present personalised content and offers, such as personalised product recommendations, deluxe samples and birthday offers to create a more personalised experience across channels.

In support of Jurlique’s global aspirations, Tryzens ensured that the functionality and design of the new platform are consistent regardless of the territory the customer is in, while providing localised messaging and payment options to ensure that customer expectations are met.

““Our customers are at the centre of everything we do and it’s imperative that they enjoy the same level of personalised service no matter the touchpoint, region, channel or device that they’re using to engage with Jurlique. Our partnership with Tryzens has been essential to offering our customers a superior service online, utilising our data to drive personalisation, together with enhancing our ability to offer a global service.””
Fiona Moylan, Global Director, Digital, Data and eCommerce at Jurlique

site features

Personalised samples and gifts

With the customer at the center of everything they do, it was important that Jurlique could offer their customers with products suited to their needs to encourage return visits with new product purchases by leveraging a single customer view across online and in-store.

site features

Personalised samples and gifts

With the customer at the center of everything they do, it was important that Jurlique could offer their customers with products suited to their needs to encourage return visits with new product purchases by leveraging a single customer view across online and in-store.

Editorial product pages

Product pages were designed to give users a frictionless experience and offer answers to any possible questions that they may have about a product including including product claims, skin-type analysis, how-to videos, key ingredients to pave the path to purchase.

Editorial product pages

Product pages were designed to give users a frictionless experience and offer answers to any possible questions that they may have about a product including including product claims, skin-type analysis, how-to videos, key ingredients to pave the path to purchase.

Brand Blog

In order to leverage their beautiful campaign imagery and immerse customers in a rich brand experience, shoppable lookbooks have been implemented driving sales and engagement.

Brand Blog

In order to leverage their beautiful campaign imagery and immerse customers in a rich brand experience, shoppable lookbooks have been implemented driving sales and engagement.
““This was a big and often daunting project so we needed a partner that had a deep understanding of our business and what we needed to achieve. After we spent some time with the team at Tryzens they quickly won our trust and it was clear that they could deliver what we needed on time and on budget. We are delighted with Tryzens’ work and support, and look forward to working with them closely as we continue to grow the business.””
Fiona Moylan, Global Director, Digital, Data and eCommerce at Jurlique

51%

Increase

in revenue

24%

increase

in transactions

87%

increase

in mobile revenue

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