David Nieper

Tryzens enhances David Nieper’s heritage catalogue brand with website design overhaul.

About David Nieper

David Nieper is a British fashion house designing and manufacturing luxury women’s clothing and nightwear in Derbyshire for more than 55 years, with a reputation for designing and making collections of the utmost quality, femininity and comfort.

David Nieper is passionate about design and every part of the manufacturing process of their own-label garments takes place at their studio and sewing rooms in Alfreton. Their classic and elegant collections combine the best of British design with top quality workmanship and attention to detail to ensure timeless International appeal.

The Brief

With a large base of loyal catalogue customers, David Nieper wanted to look at modernising its web presence to attract new customers without compromising the brand story of heritage and quality. The team at David Nieper recognised that in order to stay current, a website overhaul was key, as was increasing personalisation and improving online communication with customers.

The brand wanted to increase new organic traffic from across Europe with a modern ecommerce site, while maintaining and enriching the experience for their loyal customer base. The current website made it difficult to add detail about products and really bring out the David Nieper story, while being inadequately optimised for mobile/tablet customers and marketing activity.

The Brief

With a large base of loyal catalogue customers, David Nieper wanted to look at modernising its web presence to attract new customers without compromising the brand story of heritage and quality. The team at David Nieper recognised that in order to stay current, a website overhaul was key, as was increasing personalisation and improving online communication with customers.

The brand wanted to increase new organic traffic from across Europe with a modern ecommerce site, while maintaining and enriching the experience for their loyal customer base. The current website made it difficult to add detail about products and really bring out the David Nieper story, while being inadequately optimised for mobile/tablet customers and marketing activity.

The Solution

The team at David Nieper were eager to ensure they could achieve the best return on investment whilst working with a business that’s passionate about design and consumers retail. David Nieper selected Tryzens due to our approach to design and understanding of their brand. After taking the time to research and understand the brand with ‘voice of the consumer’ research and a visit to the David Nieper factory, we presented a series of design options to the David Nieper team. Focusing our sights on customer experience and personalisation, these were developed into a full set of responsive designs which utilise the Magento 2 platform.

The designs allow the David Nieper team to enrich products with brand content – telling the story of how the garments are made and bringing the products to life. To enhance the experience of the existing loyal consumer base, we paid close attention to the physical catalogue and the customer service that they have grown to expect. We looked at ways to bring that experience to the web and designed an account area filled with personal touches and ways for customers to shop from curated products chosen just for them.

The Solution

The team at David Nieper were eager to ensure they could achieve the best return on investment whilst working with a business that’s passionate about design and consumers retail. David Nieper selected Tryzens due to our approach to design and understanding of their brand. After taking the time to research and understand the brand with ‘voice of the consumer’ research and a visit to the David Nieper factory, we presented a series of design options to the David Nieper team. Focusing our sights on customer experience and personalisation, these were developed into a full set of responsive designs which utilise the Magento 2 platform.

The designs allow the David Nieper team to enrich products with brand content – telling the story of how the garments are made and bringing the products to life. To enhance the experience of the existing loyal consumer base, we paid close attention to the physical catalogue and the customer service that they have grown to expect. We looked at ways to bring that experience to the web and designed an account area filled with personal touches and ways for customers to shop from curated products chosen just for them.

“We were very happy with the creative, communicative approach that the team at Tryzens deployed. They took the time to understand our brand and how important it is to us. It was a very collaborative process which meant we were able to work together to create a design solution that is exactly right for us. We feel like our new site design will be a great springboard for our online ambitions and future success!”
Christopher Nieper, MD at David Nieper

The Results

A premium user experience

While the benefits of Tryzens’ design are numerous, the key result is bringing a catalogue focused brand into the modern age of online shopping without compromising their ability to communicate the values of the brand. The new customer-focused design will enable David Nieper to explore new revenue streams and expand internationally. David Nieper can continue to focus on what it does best – creating beautiful clothing – while feeling comfortable in Tryzens’ expertise in eCommerce and UX best practices. Tryzens monitored the results over the months following launch and collaboratively tweaked to bring the best possible experience to David Nieper customers.

The Results

A premium user experience

While the benefits of Tryzens’ design are numerous, the key result is bringing a catalogue focused brand into the modern age of online shopping without compromising their ability to communicate the values of the brand. The new customer-focused design will enable David Nieper to explore new revenue streams and expand internationally. David Nieper can continue to focus on what it does best – creating beautiful clothing – while feeling comfortable in Tryzens’ expertise in eCommerce and UX best practices. Tryzens monitored the results over the months following launch and collaboratively tweaked to bring the best possible experience to David Nieper customers.

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