Tryzens Partner with Dune London to Step Up Their Digital Flagship

Dune London, a world-leading specialist in fashion footwear and accessories has partnered with Tryzens to deliver a new digital flagship and provide first-class ongoing support post-launch.

Founded in 1992 as a small concession in a clothing store on London’s iconic Oxford Street, Dune London has grown to become a global leader and specialist in footwear and accessories. Dune London has always understood the importance of a perfect pair of shoes for the right occasion, and it is with this ethos that the brand has built its reputation. A passion for product and obsession with customer service has driven its exceptional growth over the past 30 years.

The partnership between Dune London and Tryzens will focus on delivering a new bespoke digital flagship powered by Salesforce Commerce Cloud as well as supporting Dune in-life after launch to ensure they can grow sustainably on a global scale. The digital flagship which recently launched promises to provide the best possible personalised customer experience, connected across an integrated platform with every interaction utilising AI, best in class apps and fully customisable tools. Salesforce Commerce Cloud allows the best customer insights, agility and scalability and this partnership will harness this platform to allow Dune London to grow rapidly while staying true to their brand promise of first-class customer experiences. Tryzens will provide ongoing round-the-clock dedicated ongoing support once the site is launched.

Daniel Rubin, CEO and Founder of Dune London said of the partnership: “With over 45 years in the footwear trade, I have observed time and time again the need to be looking ahead at ways to adapt and grow whilst staying true to your quality promise. This partnership with Tryzens to deliver our new digital flagship is exactly the right balance of growing into the future, with an agile and scalable platform, whilst allowing us to develop our ability to provide customisable and world-leading customer experiences.”

CEO of Tryzens, Andy Burton, added “Dune London have been a global leader in providing high quality, affordable footwear for almost 30 years. In that time, they have always embraced what the future has to offer whilst sticking to their principles of providing exceptional footwear and unique and personal customer experiences. To be able to partner with Dune London to assist them in their next phase of adaptation and growth is exciting as we help them create amazing customer experiences that parallel what they have come to expect from them, across all channels.”