Tryzens and Pixlee influence retailers’ online shopping experiences

Digital commerce consultancy Tryzens integrates new cartridge to Pixlee’s user generated content and influencer marketing platform to integrate into Salesforce Commerce Cloud

Pixlee, a user-generated content and influencer marketing platform used by many of the world’s leading brands has selected digital commerce consultancy, Tryzens, as its ecommerce delivery partner. The cartridge Tryzens is implementing can enable Pixlee to reduce implementation overheads for brands to integrate and deploy its offering and enhance the mobile shopping experience. 

Pixlee enables brands and retailers to integrate customer stories into the online shopping experience through taking advantage of the billions of photos and videos being created by real people. Brands have noted that publishing shoppable user generated content (UGC) has a positive impact on ecommerce conversion, as well as increasing customer engagement rates and average order values. 

The platform currently helps brands harness the power of customer content and as an organisation, Pixlee is committed to maintaining a strong integration with Commerce Cloud experiences. 

Andrew Higgins, VP EMEA, at Pixlee commented: “It was crucial for us and for the brands we work with that we integrate into Salesforce Commerce Cloud and that we adhere to the SFRA guidelines to continue delivering value to our clients. We selected Tryzens as our partner to help us with the integration and they have been a reliable partner every step of the way, from initial outreach, to scoping and planning cycles, to the delivery of high-quality work on time and budget. The cartridge has enabled us to continue to offer a great service to our customers when it comes to implementing user generated content and influencer marketing.

Andy Burton, CEO of Tryzens, added: “Retailers today are implementing a whole host of innovative technologies to ensure they offer the best possible customer experience in order to maintain competitive advantage in a saturated marketplace. The implementation of user generated content, as enabled by Pixlee is one of these innovative approaches to helping customers to consume content in various ways, as well as shop via a range of channels.  ”

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