Founded on the now world famous Jermyn Street in London back in 1898, T. M. Lewin has been making and selling quality dress shirts through its expanding network of stores as well as online. Popularity of the retailer’s products with their great brand heritage, quality and value has seen huge demand worldwide such that T. M. Lewin is now opening new stores and enhancing its online capabilities to better serve international clients.
The retailer wanted to enhance its eCommerce platform to better serve its growing global customer base and more effectively adapt to the changing way its customers shop in the digital age. The previous site was restricted by proprietary code which made it complex to manage, slow to adapt and costly to add new capabilities. Given the fast-moving nature of eCommerce, this was a major constraint on T.M. Lewin’s ability to deliver a first-class customer experience and became the primary basis for change for the search for a new ecommerce delivery partner.
Increasing demand meant that the old platform and its costs of operation had become a limitation to the retailer’s growth plans, so T.M. Lewin made the decision to move to Salesforce® Commerce Cloud to leverage the platform’s rich capabilities, agility and scalability, and to implement many of its latest features and functionality to coincide with international growth. T.M. Lewin ran a thorough review of potential Delivery Partners and selected Tryzens’ based on their extensive experience of both the Salesforce Commerce Cloud platform and the fashion retail sector, as well as excellent customer references. In addition to building the new sites across the UK, Europe, and APAC Tryzens, will provide day-to-day support and on-going consultancy and enhancements through a DevOps arrangement that will focus on the delivery of T.M. Lewin’s business goals.
“We have been very impressed with Tryzens and the work they have done for us as well as the success that they have had with other apparel retailers, and look forward to building on the success to date in the years ahead.” Tim Patten, Customer Director for T.M. Lewin Group
Tim Patten, Customer Director for T.M. Lewin Group said: “Providing a first-class customer experience has been a priority focus for us for over 100 years. Our excellent products, reputation and brand have driven a continuous increase in demand, not only in the UK but around the world. To maintain this experience, we needed an ecommerce partner and platform that could understand and meet our needs, was scalable, and, easily adaptable to market changes for new requirements. We have been very impressed with Tryzens and the work they have done for us as well as the success that they have had with other apparel retailers, and look forward to building on the success to date in the years ahead.” Tim added.
“Our aim is to be able to help T. M. Lewin provide their customers a more personal, richer shopping experience and deliver the products that they are looking for efficiently. We are extremely proud to have been selected to support the next major phase of their story.”
Andy Burton, CEO, Tryzens, added: “For generations, T.M. Lewin has been at the forefront of the men’s formal fashion, which is testament both to the quality of their products and their attention to customer experience through forward thinking strategies. The Salesforce Commerce Cloud platform will not only help them launch in to new territories more efficiently but is a tremendous platform though which to scale whilst remaining operationally agile in what is a fast paced market. The new sites can handle surges in traffic and are more easily adaptable to add new capabilities as and when required. We are delighted to have been awarded this agreement to support T.M. Lewin in their online growth plans and will continue to help T.M. Lewin understand the opportunity for growth from its customer behaviours and general technological advances in the market. Our aim is to be able to help T. M. Lewin provide their customers a more personal, richer shopping experience and deliver the products that they are looking for efficiently. We are extremely proud to have been selected to support the next major phase of their story.”