This year has certainly been a cracker and after an extraordinary peak period that saw growth of up to 300% in our client base, we have seen digital commerce evolve from ‘a’ channel for sales and growth, to the most important channel for business continuity.
As we wrap up what has been an extraordinary year for digital commerce, we want to thank our clients for their ongoing support and we look forward to sharing more amazing stories next year!
From all of us at Tryzens – we wish you a happy holiday season and can’t wait to see you all in 2021 (even if it is virtually!)
As the UK’s fastest growing pet food brand, premium natural pet food company Lily’s kitchen has seen an unprecedented level of growth in annual sales bolstered by the success of its new pet food varieties and popularity of its Advent Calendar, which sold out by the second week in November. In keeping with the brand’s ethos of treating pets as a key part of the family, they will donate 15% of their sales from its Christmas dog food range to the Dogs Trust ‘Change the Tale’ campaign, which support dogs and dog-owners as they navigate the challenges brought on by the pandemic.
You can shop the range here
Since pivoting to become a pureplay brand earlier this year, Australian fashion label Bardot have doubled-down on their digital commerce initiatives by focusing on global expansion and brand development. Now operating as an online-only business, the company repositioned its popular Bardot Junior label to be a standalone brand and invested in a new website for the US market to accelerate its capacity for global growth.
You can read more here
English tea purveyors, Whittard of Chelsea have doubled-down on their international expansion by launching a new store on Tmall. Bolstered by strong double-digit annual growth, the brand continues to expand its eCommerce presence as a western brand in the Chinese market through brand by leveraging key opinion leaders and livestreams to educate, as well as creating ranges such as the Moon Bunny tea gift set to celebrate the Mid-Autumn Festival and bespoke tea blends exclusive to the market.
In a year that saw many brands scaling back on new launches, prestige brand Liberty pushed forward with a ‘city-ready’ limited edition product line in partnership with The North Face, following their previous collaboration in 2013. The mix of bespoke Liberty prints on rugged outdoor apparel is an example of great collaboration to bring fresh ideas and designs to market and continue on Liberty’s spirit of ongoing innovation. In the past, Liberty have also collaborated with brands such as T.M.Lewin, Supreme, Nike and Gucci to bring their distinctive prints the the forefront in new and exciting ways.
You can shop the range here
Global fashion retailer Showpo made the shift to Salesforce Commerce Cloud to align with its goals of international expansion, to take advantage of the advanced international capabilities and longevity of opportunities for growth. After completing the re-platform earlier this year, Showpo has continued to refine its digital flagship design to echo the evolving brand and has plans to continue enhancing the customer experience through the additional of rich and interactive content – watch this space!
It was a good year for athletic and athleisure companies as more people adopted to new ways of working and working out at home, but a difficult year for athletes and those whose goals were put on hold. 2XU’s new ‘Forget U 2020’ brand video is fitting as it acknowledges the challenges consumers have faced in the past year and looks forward to supporting the goal-chasers in the new year, all supported by their gear to give them the edge.
You can watch the video here
Inspired by the lifestyle and confidence of the modern woman, Australian swimwear brand JETS has relaunched after a 5-month hiatus and purchase by Seafolly. We worked with the team to launch a redesign of the current digital flagship and move them into Seafolly’s infrastructure to streamline and work cohesively under the same roof. The launch of its new collections, now available online, signify the brands relaunch under their new parent company and come just in time to suit up for the warm summer season.
You can view the new flagship here
The release of R.M.Williams Makers Kits, coinciding with the launch of the heritage book ‘The Bushmans Craft’ lets you become a part of the brand story by putting craftsmanship in your hands as you follow along to create your own bespoke leader goods. This is an amazing idea from the team because it leans into their history of handmade, built to last craftsmanship and puts the customer into the bootmakers chair. Alongside these kits, the release of a new bespoke Burnished Boot & Belt collection is timed perfectly with the busiest gift-giving time of the year.